tag:blogger.com,1999:blog-2918656205046301002024-03-05T06:20:00.478-03:00design policies | políticas de designgabriel patrocíniohttp://www.blogger.com/profile/11721163443504396184noreply@blogger.comBlogger27125tag:blogger.com,1999:blog-291865620504630100.post-46855817277764756592019-12-03T15:35:00.001-03:002019-12-03T15:36:37.055-03:00design & development: the book<div>
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<img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEv_qt9Z0VbdtvQN0YvmevrL4JyzCHBd21gfsmE2Ft-PGrG6QKXUfDozeCnqOYE4D_rxHNz32D-yu6ScvCcWCNrGcZn_CEZi-KrPavWGAeBN5hkpNHy3h6Cb9XmMzv8F4MfFxe0Ba84DQ0/s320/IMG_0267b.jpg" width="320" /></div>
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its been a long time (five years!) since i’ve last posted here. with so many different options of content sharing, blogs have seem to lose momentum. but considering it as a repository of some of my ideas, it is fair to keep it rolling for a while more. so here are the updated news about a (extremely significant) part of what has been keeping me busy: a book about design policies.<br />
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launched in brazil in the end of 2015, it was initially published only in portuguese (with the title - <i>design & desenvolvimento: 40 anos depois</i>). but the day has finally come to release an english version of it, from which i share my note to the first english edition:<br />
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the subject of design policies is slowly growing to be broadly discussed, although most of the time from within a design practitioners’ and design enthusiasts’ bubble. public administration is gradually embracing design from another perspective - using design thinking to develop programmes and services. lawmakers and government executives are still distant, frequently without a real knowledge of design and its potential. governments (and designers as well) seem to be contented by design promotion actions or programmes, which are frequently wrongly accepted as a design policy. from this prospect, this book intends to be a contribution to the debate of design policies nourished by past experiences and reflections, but also from current practices - as in europe and china, for example.<br />
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the book was originally meant in hindsight of a document produced in the seventies by the <i>united nations industrial development organization</i>, <b>unido</b>, within the context of a partnership with the <i>international council of societies of industrial design</i>, <b>icsid</b>. this partnership resulted in a document discussing design as a driver of economic growth, prepared by <b>gui bonsiepe</b> in 1973, and then summarized by the <b>unido</b> secretariat in 1975 as the <i>basic guidelines for policy of industrial design in developing countries</i>. both documents were made available for this book by <b>unido</b>, and are reproduced here as appendices. although originally aimed at developing countries, after these four decades of unsettling growth of wicked problems, this theme deserves to be reviewed and discussed thoroughly. design might play a very significant role when approaching contemporary problems such as rearranging urban spaces, urban mobility, tourism, immigration, housing, violence, and environment among others. these - not so new - wicked problems prompts to a whole new perspective on design and public design policies that goes beyond the original context here. the perspective of the <i>“third world”</i> economy (as it was known at the time) might offer insights to understand and perhaps solve problems of any size economy - especially if we consider the aspects of local or regional problems. it is time to exercise empathy towards someone else’s problems and to reflect under different scales and measures, and design seem to be the perfect instrument for it.<br />
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<b>mugendi m’rithaa</b>, former president of <b>icsid</b> (currently the <b>wdo</b>, world design organization) saluted the book as <i>“the most important contribution on this field in the last ten years” </i>(cited in the final remarks of his interview in the chapter - <i>design in africa: i participate, therefore i am</i>). in brazil the book was awarded twice - initially at the <b>objeto:brasil</b> international design award in may 2016, and then later at the same year at the <b>mcb</b> (museum of the brazilian home) design awards of 2016. the jury of this later has acclaimed the book as <i>“a theoretical and academic milestone, with potential to change the current practice and understanding of design.”</i> after the successful launch in portugal with conferences in three design schools in 2016, the book was selected in 2017 to the exhibition <i>brasil: hoje</i> at <b>mude</b>, lisbon’s museum of fashion and design. the curator, <b>frederico duarte</b>, highlighted in the catalogue: <i>“the first and indispensable book on design and development in the portuguese language.”</i> in 2018 the book was selected in spain to be part of <b>bid</b>, the ibero-american design biennial, in madrid. in the same year was published an e-book edition in portuguese to make it more accessible, at the same time that this first english edition started being prepared.<br />
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<i>gabriel patrocinio & josé mauro nunes, lisbon, september 2019</i><br />
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<i>[ the e-book is available for <b>amazon kindle</b> and other platforms ]</i>gabriel patrocíniohttp://www.blogger.com/profile/11721163443504396184noreply@blogger.com0tag:blogger.com,1999:blog-291865620504630100.post-68605226548593147452014-10-31T19:16:00.000-02:002016-05-25T15:00:42.583-03:00design policies: the thesis<br />
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from october 2009 to may 2013 i was fully dedicated to research, discuss, and write about public design policies. that was the length of my stay at cranfield university, united kingdom, developing my doctoral studies. finally in november 2013 i went through my viva (final exam) and was approved, after reviewing a few topics suggested.</div>
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the research was entitled: the impact of european design policies and their implications on the development of a framework to support future brazilian design policies.</div>
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only recently the library of the university made available a link to my phd thesis, which i now share with you:</div>
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<a href="https://dspace.lib.cranfield.ac.uk/handle/1826/8565" target="_blank">https://dspace.lib.cranfield.ac.uk/handle/1826/8565</a></div>
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i hope you enjoy and make a good use of it!</div>
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<b>update:</b>
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<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5IqdPbBaxqSlAnv9gRolSIoDqqMCOMk_tgYKktTitbdTdD-5L7ZE8Q1n5HzlosfDMCGKAIqAtaPGVKJ89DfuXetTZQLoj5KnDjmbPBuQ4gik1C5z6mCjL4pVcoIbHmK0JgOeLbX0vUzDe/s320/livro-premio.png" height="222" width="400">
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in a ceremony on 27.11.2014, my phd thesis was honoured with the first prize at the 28th design award from the <a href="http://www.mcb.org.br" target="_blank">museum of brazilian home</a>, in the category of unpublished writings. the <b>mcb award</b> is the most traditional design award in brazil, and is distributed since 1986.
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<b>update 2:</b>
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<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeJ4aj88YMDwGOk48FJkbm1dTiOHpYo6pRaEqncJYGkyWBEhyJgqPiF8HXyp-ObJ5kameoCh2drR_QmmoOoPNKrPUxIX8uaBifS0X91hk3xkK5wD3sCW8XnUdsRA_AFLFHO8s0NSYtrebO/s320/IMG_8299.JPG" />
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on 23.05.2016 i had the honour to receive the highest distinction (gold award trophy) from the <a href="http://www.premioobjetobrasil.com.br/en/" target="_blank"><b>international award objeto:brasil</b></a>, becoming the second award given to my thesis.
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gabriel patrocíniohttp://www.blogger.com/profile/11721163443504396184noreply@blogger.com0tag:blogger.com,1999:blog-291865620504630100.post-47017015850135054632013-01-04T15:00:00.000-02:002013-01-11T12:53:53.280-02:00words spread in the wind?<div class="separator" style="clear: both; text-align: left;">
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<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidvtYVY9PBIwG_62ebmSDPTRUSzWQbmidR0Slw3_AWtPDdDXrYp9v_uhptCC8spPsD3GlIeWPXcNcOACvQ_BaqYYy_NT8yIi7Z2k6-xa7SPOMfCFfKe7GKgI6v9X9g6FN4EXUkLr2XJ2nH/s1600/design-cre-enterp-innov2.png" /></div>
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<span class="Apple-style-span" style="font-family: Helvetica; font-size: 12px;">it is noticeable how recurrent became terms like </span><span class="Apple-style-span" style="font-family: Helvetica; font-size: 12px;"><b>creativity</b></span><span class="Apple-style-span" style="font-family: Helvetica; font-size: 12px;">, </span><span class="Apple-style-span" style="font-family: Helvetica; font-size: 12px;"><b>innovation</b></span><span class="Apple-style-span" style="font-family: Helvetica; font-size: 12px;"> and </span><span class="Apple-style-span" style="font-family: Helvetica; font-size: 12px;"><b>entrepreneurship</b></span><span class="Apple-style-span" style="font-family: Helvetica; font-size: 12px;"> over the last years, gaining prominence associated with the promotion of wealth, industrial advance, social development and ultimately economic growth. and </span><span class="Apple-style-span" style="font-family: Helvetica; font-size: 12px;"><b>design</b></span><span class="Apple-style-span" style="font-family: Helvetica; font-size: 12px;"> is joining it closely. but wasn’t it always like this? these same words – including </span><span class="Apple-style-span" style="font-family: Helvetica; font-size: 12px;"><b>design</b></span><span class="Apple-style-span" style="font-family: Helvetica; font-size: 12px;"> – could be applied to most of the achievements of mankind. the human aptitude to invent and develop tools to help hunting, cooking, working, transporting, had been considered to be – together with the opposable thumb – as the engine of evolution, the differential factor setting human species apart from other living beings.</span><br />
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then what is new about it? why being '<i>creative</i>' became so significant now? or is it just a trend that will be blown in the whirlwind of economy in its search for nourishing novelty? how and why these words/concepts might be coming together and laying foundations for national design policies?</div>
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teresa amabile<span class="Apple-style-span" style="font-size: xx-small;">(1)</span> describes innovation as the implementation of creative ideas. a formula that could be otherwise expressed like this:</div>
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<b>creativity + entrepreneurship = innovation</b></div>
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and <b>design</b> could be considered either to be part of this sum of creativity and entrepreneurship or as well as a driver towards innovation.</div>
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but what context made these factors prominent? the <i>global entrepreneurship research association</i> points that, within the contingency faced by the world’s economy, <i>“entrepreneurship can help reverse a downward economic trend”</i><span class="Apple-style-span" style="font-size: xx-small;">(2)</span>. the same report states that <i>“business entrepreneurs drive and shape innovation”</i>. so, <b>entrepreneurship</b><span class="Apple-style-span"> and </span><b>innovation</b><span class="Apple-style-span"> are considered to be crucial factors to reverse the current economic crisis.</span></div>
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to be <b>innovation-driven</b> is considered to be the highest ranking of competitiveness stages among countries. this categorization (adapted from michael porter’s “the competitive advantage of nations”<span class="Apple-style-span" style="font-size: xx-small;">(3)</span>) emerges from the <i>world economic forum’s global competitiveness report</i>. there, a country’s economic development is said to fell into three possible subsequent stages: <i>factor-driven</i> (extractive), <i>efficiency-driven</i> (scale-intense) and <i>innovation-driven</i> (unique goods and services)<span class="Apple-style-span" style="font-size: xx-small;">(4),(5)</span>. </div>
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could <b>design</b> be considered one factor or a driver towards <b>innovation</b>? according to david kester, ceo (former) of the uk design council, in toughest market conditions, <i>“business leaders are increasing their spend on design as they seek to out-compete and out-innovate”</i> <span class="Apple-style-span" style="font-size: xx-small;">(6)</span>. the <i>european commission</i> have recently, in the context of the <i>year of creativity and innovation</i>, launched a document where <b>design</b> is appointed as a driver of <b>innovation</b><span class="Apple-style-span" style="font-size: xx-small;">(7)</span>. and the european innovation plan<span class="Apple-style-span" style="font-size: xx-small;">(8)</span>, released in the autumn of 2010, furthermore explore and encourage this use of design.</div>
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therefore, the <i>'new context'</i> faced by the words/concepts <b>creativity</b>, <b>entrepreneurship</b>, <b>design</b> and <b>innovation</b> is that of an world economy confronted by sharp decrease. within this scenario, jobs are scarce, competitiveness is a survival strategy, and knowledge is the highest ranked merchandise. the answer seems to be working out the potential of mankind’s engine of evolution – its ability to <b>design</b>, <b>create</b>, <b>enterprise</b>, and <b>innovate</b>.</div>
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it is neither a doomsday scenario nor one where designers will manage to save mankind. but any nation aspiring to be elevated to the category of innovation-driven, aligned with more developed and sophisticated economies, should pay closer attention to which drivers do effectively promote innovation. and <b>design</b> is indeed a key factor in this environment.</div>
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references:</div>
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<span class="Apple-style-span" style="font-size: x-small;">(1) amabile, t.m; conti, r.; coon, h.; lazenby, j.; herron, m. (1996). assessing the work environment for creativity. academy of management journal, vol.39, no.5, p.1154-1184. </span></div>
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<span class="Apple-style-span" style="font-size: x-small;">(2) bosma,n. and levie,j. (2010), global entrepreneurship monitor 2009 executive report, global entrepreneurship research association, london, available at http://www.gemconsortium.org (accessed 11 apr 2010). </span></div>
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<span class="Apple-style-span" style="font-size: x-small;">(3) porter,m.e. (1990), the competitive advantage of nations, macmillan, london.</span></div>
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<span class="Apple-style-span" style="font-size: x-small;">(4) porter,m.e.; sachs,j.j.; mcarthur,j. (2002). executive summary: competitiveness and stages of economic development, in porter et al., the global competitiveness report 2001-2002, (p.16-25), oxford university press, new york. </span></div>
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<span class="Apple-style-span" style="font-size: x-small;">(5) schwab,k. (2009), the global competitiveness report 2009-2010, world economic forum, geneva, switzerland, available at http://www.weforum.org/pdf/gcr09/gcr20092010fullreport.pdf (accessed 07 jul 2010). </span></div>
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<span class="Apple-style-span" style="font-size: x-small;">(6) livesey,f. and moultrie,j. (2009), company spending on design: exploratory survey of uk firms 2008, university of cambridge, institute for manufacturing, cambridge, available at http://www.ifm.eng.cam.ac.uk/dmg/documents/090406company_design_spend.pdf (accessed 16 dec 2009)</span></div>
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<span class="Apple-style-span" style="font-size: x-small;">(7) commission of the european communities (2009), reviewing community innovation policy in a changing world, cec, brussels, available at http://ec.europa.eu/enterprise/policies/innovation/files/com(2009)442final_en.pdf (accessed 09 feb 2010).</span></div>
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<span class="Apple-style-span" style="font-size: x-small;">(8) european commission (2010), innovation union, european commission, brussels, available at: http://ec.europa.eu/research/innovation-union/pdf/innovation-union-communication_en.pdf (accessed 01 jul 2012) </span></div>
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gabriel patrocíniohttp://www.blogger.com/profile/11721163443504396184noreply@blogger.com2tag:blogger.com,1999:blog-291865620504630100.post-6073846888636780412011-03-31T12:40:00.012-03:002011-06-15T13:02:02.497-03:00policy, innovation & design - a spring day in brussels<div></div><br />
<img border="0" height="230" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgDRfxgHSXeOCX74Www5J_rHbQBGj7nbEiLyaUkGefnNKIgDh7Ax02zjWlBK3ZbeTzZBcLZRcHjw-ukXBQ-KtaJLpBQqQnFYHnSKFK9J9lVIAoTkleQu51LddpRYG947oupjGs2TGN0Rje/s400/arne_quinze_flemish_parliament.jpg" width="360" /><br />
<i><span class="Apple-style-span" style="font-size: x-small;">the sequence, installation at the flemish parliament, by arne quinze</span></i><br />
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how to summarise a very rich experience in just a few lines, eleven information-dense talks, discussions, meetings, experience exchange, in a few paragraphs? valuable, enlightening, substantial, inspiring, were some possible adjectives to describe this event.<br />
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<b><a href="http://www.seeproject.org/" target="_blank">see project</a></b> (sharing experience europe) conference <b>"policy, innovation & design"</b> was held last 29th of march in brussels, belgium, on the beautiful auditorium of hall de schelp at the flemish parliament. more than 200 people, 25 countries represented, a whole day of reports and discussions, the chance to get in contact with people who are helping to strengthen the view of design as an asset that cannot be ignored by governments any more.<br />
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here are a few notes taken during some of the talks of the event. <br />
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<img border="0" height="243" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgkoEJuOsthnq92UgCGbtfForO9q9N5yo-4nIxl93XM5fcyArh2tN0FcjQPtgZNP2eXvpE6E0zBDrmUT3-fZrNMJADR1SvorN88qSsZdVEgg2IWW1l5fcrGNy98JIOWbyvNdUtXI3cfcVb/s400/hall_01.jpg" width="360" /><br />
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<b>johan valcke</b>, director of <b><a href="http://www.designvlaanderen.be/" target="_blank">design flanders</a></b>, welcomed the participants of the congress highlighting what he described as the first steps towards an european design policy, and the importance for <b>design flanders</b> of the <b>design summit</b> that followed the congress in the evening.<br />
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the event was chaired by <b>mark vanderbeeken</b> (from <b><a href="http://experientia.com/" target="_blank">experientia</a></b>), who helped sew together all the diverse contributions. in his initial remarks, he emphasised that today more than ever design policies need stimulate thinking about how to cross barriers.<br />
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<b> bernard de potter</b>, general manager of <b>enterprise flanders</b>, addressed flanders planning for 2020, based on three drivers: smart growth, sustainable growth, and inclusive growth. he mentioned the european union goal to reach by 2020 an investment of 3% of gdp in r&d. he then sketched briefly each of the seven breakthrough projects involved in this effort: flanders learning society; the open entrepreneur; innovation centre flanders; green and dynamic urban region; europe's smart hub; caring society; decisive government. he closed his presentation highlighting the <b>design platform flanders</b> initiative, implemented by the 11-people team of design flanders in association with the flanders fashion institute, design platform limburg, inshape, design region kortijk and humin project.<br />
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next talk was given by <b>gavin cawood</b> operating director from <b><a href="http://www.pdr-online.co.uk/" target="_blank">pdr</a></b>, the national centre for product design and development research, wales. <i>"nothing changes unless you change policies"</i>, he mentioned, explaining why <b>see project</b> is seeking to establish an active link with local policy makers.<br />
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<b>elena ferrario</b>, project officer from <b><a href="http://i4c.eu/about_programme.html" target="_blank">interreg ivc</a></b>, spoke about this european interregional cooperation programme dedicated to innovation and environment.<br />
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<b>anders byriel</b>, chairman of <b><a href="http://www.ddc.dk/" target="_blank">ddk</a></b>, the danish design council, showed how the organization created in 1978 had boosted its operation with the opening of the new building in 2000. denmark was, according to him, the first european country to have an official design policy, in 1997 (which contradicted what gavin cawood had just mentioned about finland, adding some juice to further discussion and verification). anders cited the big growth of design supply companies (with more than 25 employees) in denmark, from only 4 in 1997 to 15 in 2009. he also highlighted what he considers to be some challenges to be overcome: the delivery of design content is getting more complex (hence the need for growth of the design supply companies); design's new role to help solve social challenges; the need for sme's to move one gear up to cope with the new agenda; the need for more front-end research, with technology and manufacturing involvement. according to him, denmark aims to become a "design society" by 2020.<br />
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<blockquote><i>"it's not what design is, it's what design does. if design can change the operating culture of a company, it can change the operating culture of a country."</i></blockquote><br />
that was the message of one of the best structured presentations of the day, by <b>judith thompson</b>, from new zealand's <b><a href="http://www.betterbydesign.org.nz/" target="_blank">better by design</a></b> programme. judith explained that the purpose of the programme is to inspire new zealand's best companies to experience success by design. and why the best companies, and not any company? because you might have the best programme in the world, but if you don't have companies that have the ability to integrate design, the propensity to transformation, a ceo open to learning, the programme will not succeed... that's why better by design initially selected 80 companies to work with two goals in mind: to <b>inspire</b> (<i>expose</i> to design) and then to <b>enable</b> (<i>embed</i> design). they followed a "design integration formula": <b>purpose + culture + capability = differentiated consumer experience</b>. what's next? better by design aims to become more like it's costumers and less like a government's agency.<br />
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<img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgF0MMhadadd0hjV6xfdue8W_mOo2AiNAremeZ4l5c4mRjkJLOUy5TuYeL9qB0b5giWm_uJX-OplpvrwucncOAw6tZhIcIBxQzqMAIEbdoi4xiu2jMsdH2-HyPTNaPsogZbJKjx98d9OyZT/s400/hall_02.jpg" width="360" /><br />
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a <b><a href="http://servicedesigntoolkit.org/" target="_blank">service design toolkit</a></b> targeting local authorities, demonstrating an human-driven way of design thinking to improve the quality of public services. the kit, launched at the event by <b>alain denis</b> and <b>kristel van ael</b>, was developed by <b><a href="http://yellowwindow.com/" target="_blank">yellow window</a></b> and <b><a href="http://namahn.com/" target="_blank">namahn</a></b>, together with <b><a href="http://www.designvlaanderen.be/" target="_blank">design flanders</a> </b>and<b> vvsg</b>, the <b>association of flemish cities and municipalities</b>. the kit was distributed to all the participants of the event.<br />
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<b>patrick janssens</b>, mayor of <b>antwerp</b>, gave an inspiring talk about design in public administration through two examples. the first one, about the re-branding of the city of antwerp, started from the lack of consistency in the visual communication of the city, which used its coat of arms in about 150 different versions. a new simple and catching logo was created, and is used together with the slogan "it's everyone's town". the traditional coat of arms is associated in several uses, and this lively and contemporary new image helped to establish a better communication with citizens. but according to the mayor, branding is about content - when you don't have anything to say, it's useless. it's not about form, it's about improving services and relationships. so the re-branding keep up with a re-design of public services, as the new police stations, the second case of his presentation. the new antwerp police stations are helping to reshape the relationship of citizens and police, transforming both the environment and the services.<br />
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<img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwEhb4mWp3BU6OaSa2Ulcf0JrpF_jugKD4GmYNW0vNTer71TSbHsb5OZa5_6MixuzcFxPPrmjJN_ThcxvPd-a1ZhAveFTOBpc7D2Pqj9aCcOfkl3UD9M_7dKjFCRBCqyAI5t5xOtMzXrOy/s400/mayor_02.png" width="360" /><br />
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the mayor was followed by <b>adina balog</b>, from the <b>association of flemish cities and municipalities (vvsg)</b>, who talked further about the service design toolkit, and how design specialists planned during one year to introduce local governments to service design.<br />
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from the finnish agency for innovation, <b><a href="http://www.sitra.fi/en" target="_blank">sitra</a></b>, <b>brian boyer</b> discussed design as a government capability. he accentuated that <b>sitra</b> focuses it's activity rather to <i>design <b>within</b> government</i> than to <i>design <b>for</b> government</i>; and to develop <i>policies <b>by</b> design</i> than <i>policies <b>for</b> design</i>. how? through experiences such as the <b><a href="http://www.helsinkidesignlab.org/" target="_blank">helsinki design lab</a></b>, which aims to "help government leaders see the architecture of problems" using strategic design. below is a video with an example of this activity (more can be seen on the <b>hdl</b>'s <b><a href="http://www.vimeo.com/channels/hdl" target="_blank">vimeo channel</a></b>).<br />
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<iframe frameborder="0" height="210" src="http://player.vimeo.com/video/14475022" width="370"></iframe><br />
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<b>peter dröll</b>, head of unit at the <b>directorate general enterprise and industry</b> of the <b>european commission</b> was next, talking about the <b>innovation union</b> strategy, that generated in 2009 the report <b>"design as a driver of user-centred innovation"</b> (available <b><a href="http://http://ec.europa.eu/enterprise/policies/innovation/policy/design-creativity/index_en.htm" target="_blank">here</a></b>). the following step of the <b>european design innovation initiative</b> will be the constitution of an <b>european design leadership board</b>, with 15 members coming from industry, agencies, designers and higher education. the secretariat was established in helsinki, and will be head by <b>prof. eija nieminen</b>, director of the <b><a href="http://www.taik.fi/designium/english" target="_blank">designium innovation centre</a></b> at the <b>aalto university</b>. after all, design is a powerful enabler for innovation systems, according to <b>dröll</b>. <br />
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between the talks, during lunchtime and coffee breaks were exhibited short films showing design policy developments in spain, italy, france, wales, slovenia, estonia, finland, denmark, ireland, poland and belgium. <br />
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the event at the <b>flemish parliament</b> was closed by a short debate with some of the speakers of the day, moderated by the chair, <b>mark vanderbeeken</b>. <br />
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<img border="0" height="231" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWQW5rWIYuYbehhUHlC3MbQNNA2-uRhOATg5RmVFFtU2nNyw0yl8rDuuvA4quG4N6xYHKzBVgVqNHjkuny9R_ouTL1VrkKc2Sg1bzg9dSc70TBGbLaBoHlkqJx_c0_f6kSr4KhhUhaPMgr/s400/hall_03.jpg" width="360" /><br />
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leaving the parliament, the signing of the <b>flanders design platform charter</b> at the first <b>flanders design summit</b>, followed by the opening of a design exhibition at the <b>design flanders gallery</b> provided a proper closure for the event. over a whole day, design was revealed as an effective supporter of human and economic development, and a primary tool for public administration. it may be said that the state-of-the-art of design policies from around the world flourished with the freshness of spring in brussels.<br />
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<b>a very important update:</b> <br />
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all the content of the conference is now available online at the <b>see projec</b> website <a href="http://www.seeproject.org/seefinalconference" target="_blank"><b>here</a></b>.gabriel patrocíniohttp://www.blogger.com/profile/11721163443504396184noreply@blogger.com2Bruxelas, Belgium50.847744770284116 4.3678627006637550.789009770284117 4.30627270066375 50.906479770284115 4.42945270066375tag:blogger.com,1999:blog-291865620504630100.post-17993859207904516692011-01-02T12:21:00.003-02:002011-01-13T15:44:36.669-02:00a tale of two logos<b>the first logo: rio 2016 summer olympic games</b><br />
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<img border="0" height="320" width="267" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWfEEyD-2qYdiHn4llCn-599JPyq7V6SZNZfnGA3cH75TzF4WNj7lwRztJa1c4wnvRLNf8oqUQreRMLCVULddQngwPhpBHsdmBoVCxyKU7KElA1v4eM3Hax8uhB00aPG3ho3_cVS_61lBM/s320/logo_rio2016.jpg" /><br />
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the logo for <b><a href="http://www.rio2016.com.br/en/home" target="_blank">rio 2016 summer olympic games</a></b> was launched during a two-million people new year's party in copacabana beach, rio de janeiro. designed by the local studio <b><a href="http://tatil.com.br" target="_blank">tátil</a></b> (one of the best design studios in brazil), it was a consequence of a process that begun several months ago, in a competition developed by the brazilian olympic committee with the support of the national graphic designers association, <b><a href="http://www.adg.org.br/" target="_blank">adg brazil</a></b>, the brazilian association of design companies, <b><a href="http://www.abedesign.org.br/2010/index.php?idioma=EN" target="_blank">abedesign</a></b>, the brazilian association of advertising agencies, <b>abap</b>, and the executive board of standard rules, <b>cenp</b>. the competition was established upon the scope proposed by <b><a href="http://www.icograda.org" target="_blank">icograda</a></b>, the international council of graphic design associations, and the whole process was supervised by <b>adg</b>, with clear and fair rules. 139 design agencies have applied, being eight selected and hired to develop concepts. the winner was chosen (and then further developed) by a team of 15 people that included representatives from the institutions involved and several experts. a transparent and well-managed process.<br />
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the outcome: a good concept, well balanced, with a careful developed lettering, unquestionably a very professional development, suggesting a number of good applications - including a beautiful 3d model shown at the launching party.<br />
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before moving to the next logo, watch these two inspiring videos - the official launch of the logo and a report on the creative process (in portuguese + english subtitles):<br />
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<object width="400" height="244"><embed src="http://www.youtube.com/v/UdmgHnqxyBo&rel=0&hl=en_US&feature=player_embedded&version=3" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="400" height="244"></embed></object><br />
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<iframe src="http://player.vimeo.com/video/18331485" width="400" height="225" frameborder="0"></iframe><br />
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<b>the second logo: fifa world football cup brazil 2014</b><br />
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<img border="0" height="320" width="284" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPHdHeNWbpXGBnXv7M3AMOlE3Us67_-Liun8uzD7OoaRg-qxfaDq4CX8ytiLM2upUiabsMIzktyKd0_facKq1IT-603uIfdGtyPfxR0g3dKnydu2GDij5CGauqvQuZwctFs1h40pLgYXsm/s320/FIFA2014logo.jpg" /><br />
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the logo of <b>fifa world football cup brazil 2014</b> was launched at the end of the south africa football cup, last july. however, it had previously leaked and was known since the end of may - yet another stumbling block in a process with much less transparency than the olympic games logo competition.<br />
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initially the same <b>adg brazil</b> (the brazilian graphic designers association) was invited to advise in the process of the competition, but apparently turned away by disagreements never clearly defined, clouded by a confidentiality agreement. the final logo was developed by fifa's advertising agency in brazil, agencia africa. according to fifa seven other agencies were invited - but it was never clear, again due to confidentiality agreements. the final choice of the logo was made by a "committee of notables", composed by the president of the brazilian football confederation, the executive secretary of fifa, the best seller author paulo coelho, the brazilian pop singer ivete sangalo, the super-model gisele bundchen, the 102 years old brazilian legend architect oscar niemeyer, and the german-born "brazilian" pop-star designer hans donner. undoubtedly far from a technical committee.<br />
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the logo was disclosed under heavy criticism specially from brazilian designers, which felt themselves misrepresented when the quality of brazilian design is conquering space - and many awards - worldwide. they appointed its childlike drawing, several construction problems, a bad lettering and even the disproportionate display of registered trade mark and copyright symbols as some clear signs of a non-professional creation. and it came to be known as a face hidden by a palm in an attitude of shame.<br />
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<b>and how does it relate to design policies?</b><br />
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it's simple: public design competitions and procurement processes should be conducted by professional design associations or with their continuous advisement. there are clear internationally accepted rules to manage it, developed after decades of experience by institutions such as the international council of graphic design associations, <b>icograda</b>, and the international council of societies of industrial design associations, <b>icsid</b>. to ignore this might jeopardise the process and its outcomes.<br />
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<i>(portuguese version / versão em português: <b><a href="http://www.politicasdedesign.com/2011/01/historia-de-dois-logos.html" target="_blank">www.politicasdedesign.com</a></b>)</i>gabriel patrocíniohttp://www.blogger.com/profile/11721163443504396184noreply@blogger.com0tag:blogger.com,1999:blog-291865620504630100.post-29529670447872800402010-03-04T22:00:00.001-03:002010-03-05T13:57:05.759-03:00design better than sex?yesterday and today <span style="font-weight:bold;"><a href="http://www.centrefordesign.com/" target="_blank">c4d</a> - centre for competitive creative design</span>, hosted a <span style="font-weight:bold;">design thinking</span> event at <span style="font-weight:bold;">cranfield university</span>.<br /><br />it was opened last night with a prestige lecture by professor <span style="font-weight:bold;">roy sandbach</span>, researcher from <span style="font-weight:bold;">procter & gamble</span>, followed by black-tie dinner. according to dr sandbach, it was his first lecture to and audience (almost) all dressed-up in dinner jackets! his lecture started talking about the longevity of procter & gamble, a company founded in 1837, probably the oldest company in the field of consumer goods operating in the world, a business of 83 billion dollars operating brands estimated in 24 billion dollars. and how p&g delivers superior value and reliability to its costumers - a continuous concern of the manufacturer in a market where the re-purchase cycle of goods is less than a month. according to him, this aim is reached with "open innovation through a design lens" (part of the title of his lecture). an approach of connect & develop instead of research & develop, valuing networking, managing know-who as much as know-how, and doing one-to-one research directly with the consumer all over the world.<br /><br /><img style="width: 320px; height: 144px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4j3QVoPVYaQql1JpaK5C2BgicXGX-zJfE9boTaYFzhzP7ONp5AjuIbMvPeMxYSfjxLK6ENF3uU8ta_Kw08lG_87VmSGCff29caUwP25-ovYkGW9wM7VQy61sH43fsd_JsBWEMDJ222cHI/s320/design_sex2.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5444927470606633666" /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifuGUWT5HRohUmBX8Z_3iD2EgbOMqP_llV0GS6j1wQeiH1TaJxisLJEqLGnEAEYROVRPXdmMakNFM1tncU4431YzNcrE4QgzGOMY8QsxiUYoWIdBojZVS4IMY602veM7mulTQKpsZA-Qol/s1600-h/design.jpg" target="_blank"><img style="cursor:pointer; cursor:hand;width: 320px; height: 102px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifuGUWT5HRohUmBX8Z_3iD2EgbOMqP_llV0GS6j1wQeiH1TaJxisLJEqLGnEAEYROVRPXdmMakNFM1tncU4431YzNcrE4QgzGOMY8QsxiUYoWIdBojZVS4IMY602veM7mulTQKpsZA-Qol/s320/design.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5444916593684711954" /></a><br /><br />this morning session was opened by <span style="font-weight:bold;"><a href="http://www.centrefordesign.com/simon-bolton.php" target="_blank">simon bolton</a></span>, head of <span style="font-weight:bold;">c4d</span>, who talked about the growing importance of design in a very eloquent and self-explanatory demonstration: if you search google for the word <span style="font-weight:bold;">god</span>, you will get about <span style="font-weight:bold;">366 million</span> results; <span style="font-weight:bold;">sex</span> will return <span style="font-weight:bold;">533 million</span>; but <span style="font-weight:bold;">design</span> is hitting <span style="font-weight:bold;">1 billion</span>! so, according to him, design could be regarded as an issue hottest than sex and god altogether...<br /><br /><img style="width: 320px; height: 159px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmrxqBT5-b6q2MKMlxDjKnrajXLtVCyaNxUf2HGcxTLGe3mUD4fnMKIcCnf2KKkIfKc7i3aJVGhN4_gQySOpgSvKR_plYM9RCSaoX_oq8JCpx-nV0oRkP5bMgi2y9DL_jmdKGn89z7Hb0a/s320/leslie.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5444911224954285442" /><br /><br />following simon, <span style="font-weight:bold;">leslie morris</span>, from the <span style="font-weight:bold;"><a href="http://www.designcouncil.org.uk/" target="_blank">uk design council</a></span>, talked about how important it is to communicate properly the value of good design, quoting research findings that more than 90% of the population of the uk think design has to do with fashion, furniture and cars only. she had also shown some of the programs developed by the design council for the private and public sectors, as designing demand, design bugs out, design for patient dignity and design out crime, as well as programs with universities trying to define the skills needed by the young designers reaching the market today. (all these programs could be found at the design council website)<br /><br /><img style="width: 320px; height: 158px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1g4KQkLQ1S0JzyfySB2SfGxQbPp7sDZCy-WlWGTYKkLpiCGQ7x60-bjfLvf-Fce186WuhCrK2l2bT6wx-OeQlV1TSY5ywpP6Zxi82Bmw5CP7WZqr5EfydgYWSf35OB8W9w5wzX6uZ-wE1/s320/sandbach.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5444911686738194258" /><br /><br /><span style="font-weight:bold;">roy sandbach</span> once more talked about procter & gamble holistic product design approach, were <span style="font-weight:bold;">function </span>and <span style="font-weight:bold;">emotion </span>both play a significant and equivalent role. and that design should bring the right brain creativity together with the left brain strategy.<br /><br /><span style="font-weight:bold;">simon king</span>, operations & it director from <span style="font-weight:bold;"><a href="http://www.imagination.com/" target="_blank">imagination</a></span>, showed how his company is constantly innovating and renewing itself in the market, in the relations and services offered to their clients, as well as inside itself, in its environment, and the internal relations between their employees. closing the morning, <span style="font-weight:bold;"><a href="http://www.centrefordesign.com/richard-barrett.php" target="_blank">richard barrett</a></span>, from c4d, chaired a debate with the guests.<br /><br /><img style="width: 320px; height: 126px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibHNr_UPH8x4_MUcWCIgK7IUKHQcHVMHZtfVyWmBlhVm4hzFpes9SQ87n4LXBqjT7a0R9JcugvSoZ48BiyaLqd0xc8WPHoIUEGoPkGg96GTZzCYGi6bgtBCESrvFN2aelylW_cwBI74uJl/s320/goatman.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5444911956854817506" /><br /><br />the afternoon was a showcase of the <span style="font-weight:bold;">c4d</span> and its partner school, <span style="font-weight:bold;"><a href="http://www.lcc.arts.ac.uk/courses/design/MDes_innovation_and_creativity.htm" target="_blank">lcc</a></span>, the london college of communication, with presentations by <span style="font-weight:bold;"><a href="http://www.centrefordesign.com/michael-goatman.php" target="_blank">michael goatman</a></span>, <span style="font-weight:bold;"><a href="http://www.centrefordesign.com/alison-prendiville.php" target="_blank">alison prendiville</a></span> and <span style="font-weight:bold;"><a href="http://www.centrefordesign.com/martin-grant.php" target="_blank">martin grant</a> </span><span>(who organized the event)</span>.<br /><br />in the hall, outside the vincent building auditorium, a small exhibition about design thinking showed in six products how design can make a difference. <br /><br />almost in front of the vincent building, across de parking lot, the new c4d building is getting shape, all-timber and glass, a promise of a bright future for creative competitive design at cranfield university:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj69mpBKNRGmqJlaFJB4mlfjS74L32GQtsmNo19ac6jWuvziEx-c_ahBiASDWz_zTSNw5J-fX48YChk9m0qrBRDtvLImyByD-qkJ-BJIy3KVPD9N9g-aP4zytzvmrNsnq19QayplxD9xKdY/s1600-h/c4dbuilding.jpg" target="_blank"><img style="cursor:pointer; cursor:hand;width: 320px; height: 240px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj69mpBKNRGmqJlaFJB4mlfjS74L32GQtsmNo19ac6jWuvziEx-c_ahBiASDWz_zTSNw5J-fX48YChk9m0qrBRDtvLImyByD-qkJ-BJIy3KVPD9N9g-aP4zytzvmrNsnq19QayplxD9xKdY/s320/c4dbuilding.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5445183206766997954" /></a>gabriel patrocíniohttp://www.blogger.com/profile/11721163443504396184noreply@blogger.com0tag:blogger.com,1999:blog-291865620504630100.post-5488115666523643692010-01-15T16:00:00.002-02:002010-01-17T14:23:41.785-02:00design: by all? - day 2, closing<span style="font-style:italic;">(this is the fourth and last part of my notes on the event about design promotion and design policies in the european union, organized by <span style="font-weight:bold;"><a href="http://www.apci.asso.fr" target="_blank">apci</a></span> under the competent coordination of <span style="font-weight:bold;">jean schneider</span> on 11 and 12 january 2010. see the first three parts on my previous posts.)</span><br /><br /><br /><span style="font-weight:bold;">design and innovation at the european comission:</span><br /><br /><img style="width: 320px; height: 186px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNO4Wxc6NJaJDnSRUDL6m31ww-pw4SOoM5zJxLBHbEbSjYgFFRcAhVOCXzogn4IaGm2gMPUbcWZL0PGqctksFpxi9on_zvoKp337JZ_iI5AKEfyorm8dZQZ_bGPOW5B4Km9vhLo-YHdw2l/s320/comission.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5427028099755630162" /><br /><br /><br />the last presentation of the conference was given by <span style="font-weight:bold;">charlotte arwidi</span>, from the european commission, giving further information on the development of the theme design and innovation from the perspective of the commission. as an introduction it were shown the video testimonials of <span style="font-weight:bold;"><a href="http://www.lelieududesign.com/ils-parlent-du-lieu#content-core-inner" target="_blank">françoise le bail</a></span>, deputy director-general of enterprise and industry and <span style="font-weight:bold;"><a href="http://www.innovationlejournal.com/spip.php?page=article_videoj&id_article=5017" target="_blank">jean-noël durvy</a></span>, director of innovation policy at the european commission. she pointed that the european commission had stated that <span style="font-weight:bold;">design should be an integral part of innovation policies</span>, showing a slide with the following conclusions taken from the document “<span style="font-weight:bold;">towards a competitive, innovative and eco-efficient europe – a contribution by the competitiveness council to the post-2010 lisbon agenda</span>” <span style="font-style:italic;">(item 33, p 8 - download it <span style="font-weight:bold;"><a href="http://www.consilium.europa.eu/uedocs/cms_data/docs/pressdata/en/intm/111768.pdf" target="_blank">here</a></span>):</span><br /><br /><span style="font-style:italic;">(the council) “considers that the european innovation plan should include all forms of innovation in both the public and the private sector, including non-technological innovation, research-based innovation, innovation in services, <span style="font-weight:bold;">design </span>and eco-innovation”</span><br /><br /><span style="font-weight:bold;">charlotte arwidi</span> also quoted the <span style="font-weight:bold;"><a href="http://www.create2009.europa.eu/fileadmin/Content/Downloads/PDF/Manifesto/manifesto.en.pdf" target="_blank">manifesto for for creativity and innovation in europe</a></span>, released by several lead-thinkers last year in the context of the european innovation year of 2009, as well as the document already referred above, <span style="font-weight:bold;"><a href="http://ec.europa.eu/enterprise/newsroom/cf/document.cfm?action=display&doc_id=2784&userservice_id=1" target="_blank">design as a driver of user-centered innovation</a></span>, which, in short:<br /><br />- analyses the contribution of design to innovation;<br /><br />- broadens the concept of design from a policy perspective;<br /><br />- concludes that design has untapped potential as driver of competitiveness and innovation as not all companies, sectors and member states make full use of design;<br /><br />- suggests that design could be an integral part of european innovation policy.<br /><br /><br /><span style="font-style:italic;">(note: this is indeed one of the core importance documents released about design policies, which I suggest you to download from the link above)</span><br /><br /><br />notwithstanding all the development already reached, charlotte pointed as the main barriers identified to the better use of design:<br /><br />- lack of awareness and understanding of the potential of design among policy makers<br /><br />- lack of knowledge and tools to evaluate the rate of return on design investment<br /><br />- lack of awareness and understanding among potential design customers, i.e. private and public organizations<br /><br /><br />at the closing of the presentation, were indicated some possible next steps:<br /><br /><br />- the launch of an initiative as part of the new european innovation policy? <br /><br />- a platform / community / initiative to develop priorities and joint actions?<br /><br />- improve evidence base on design, e.g. with oecd (organization for economic co-operation and development)?<br /><br />- addressing innovation skills, including design?<br /><br />- mainstreaming design into other policy areas?<br /><br />- label for "responsible design"?<br /><br />- innovation labs?<br /><br /><br />a new plan should be released in the next months (spring 2010), and its release should be looked after at the <span style="font-weight:bold;"><a href="http://blogs.ec.europa.eu/innovationunlimited/" target="_blank">innovation unlimited</a></span> blog or at the <span style="font-weight:bold;"><a href="http://ec.europa.eu/enterprise/policies/innovation/index_en.htm" target="_blank">enterprise and industry</a></span> website.<br /><br />commenting on her presentation (which was, by the way, applauded by the audience in recognition of the work being done in favour of design at the european commission), <span style="font-weight:bold;">ian starvik</span>, president of <span style="font-weight:bold;"><a href="http://www.beda.org" target="_blank">beda</a></span> (the bureau of european design associations) pointed that the difficult question of assessment for design policies has already been addressed in two design effectiveness awards issued by denmark and the <span style="font-weight:bold;"><a href="http://www.effectivedesign.org.uk" target="_blank">united kingdom</a></span> (the later promoted by <span style="font-weight:bold;"><a href="http://www.dba.org.uk" target="_blank">dba</a></span>, design business association), and soon there will be indicators that could help validate these initiatives.<br /><br /><br /><img style="width: 320px; height: 149px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS37He2Nlmig48Y1fo6iMQXHJCg_v7vJ9xiPkHC_k3frg-krnfAsuPgxRkEo25G6Wx0HYau3nhjog1maS5hP_LKaP6-ePHl3WBOmxWl0Kpq7BcvYLA9UIqe7Y5bkAYDGUudgd5iX0tw5Hj/s320/annemarie.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5427030825861621730" /><br /><br />this was indeed a great closing speech, one bringing hope with the ways design is beginning to be considered by governments or by ultra-governmental organisms. after that, jean schneider and anne marie boutin addressed to the audience just to close the works of the conference, and hoping to meet everyone again next year in paris.gabriel patrocíniohttp://www.blogger.com/profile/11721163443504396184noreply@blogger.com0tag:blogger.com,1999:blog-291865620504630100.post-71590297836338636162010-01-15T15:00:00.001-02:002010-01-15T16:15:04.334-02:00design: by all? - day 2, first part<span style="font-style:italic;">this is the third of four parts with my notes on the event about design promotion and design policies in the european union, organized by <span style="font-weight:bold;"><a href="http://www.apci.asso.fr" target="_blank">apci</a></span> under the competent coordination of <span style="font-weight:bold;">jean schneider</span> on 11 and 12 january 2010. see the first two parts on my previous posts.<br /></span><br /><br /><br /><span style="font-weight:bold;">the second day - morning:</span><br /><br /><br /><span style="font-weight:bold;">yves robin</span>, from the french ministry of the economy, industry and employment, at the opening address of the the second day stressed the highest importance of design as an innovation tool quoting the recent document issued by the european union – <span style="font-weight:bold;"><a href="http://ec.europa.eu/enterprise/newsroom/cf/itemlongdetail.cfm?item_id=3054" target="_blank">design as a driver of user-centered innovation</a></span> – as well as the actions taken by the french government to promote design awareness, specially aiming at smes, as well as the fostering of quality training and research on the field in universities at all levels, from basic to postgraduate and continuing education.<br /><br />the initial statement was followed by an industry cases panel, chaired by <span style="font-weight:bold;">darragh murphy</span>, from <span style="font-weight:bold;"><a href="http://www.pdronline.co.uk" target="_blank">pdr</a></span>, <span style="font-weight:bold;">the national centre for product design & development research</span> at the university of wales, cardiff.<br /><br /><img style="width: 320px; height: 219px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0PPyvIJtd1JnAsungvoVBXlrW5NZ_IRmmTmQaPu6iGt5W5kwVqbuUHH3Tc4gzRYan8E9T56KuDZx28OHR_0gNyX7JnOhwJRKpxKo4dRHLQMgO8hmuLcSEU7xpsGXh432k6JCcIfDoynZW/s320/industries.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5426938297402478306" /><br /><br />the three speakers – from large companies based respectively in france, united states and germany - talked about innovation in industry in times of crisis. the first was <span style="font-weight:bold;">thomas bertin-mourot</span>, managing director of <span style="font-weight:bold;"><a href="http://www.quantumglass.com" target="_blank">quantum glass</a></span>, a division of <span style="font-weight:bold;">saint-gobin</span>, one of the most traditional (and old) glass industries in the world. his division is developing products that challenge the glass industry and find new or renewed uses for glass allied or incorporating lighting and other technologies – with surprising results <span style="font-style:italic;">(check their website)</span>.<br /><br />his presentation was followed by <span style="font-weight:bold;">patrick mcgowan</span>, art director from <span style="font-weight:bold;"><a href="http://www-01.ibm.com/software/ucd/index.html" target="_blank">ibm lotus software user experience design</a></span>, who talked about his process of work and his beliefs – as that <span style="font-style:italic;">“designers can establish intrinsic business values by de-mystifying and actively sharing process with non-designers.”</span> and also that <span style="font-style:italic;">“it is through the lens of design thinking that value and quality are added to projects.”</span> as everyone did during the conference, he advocated the importance of the co-design process within the industry as well, to create stronger design awareness.<br /><br /><span style="font-weight:bold;">robert sachon</span>, head of brand design at <span style="font-weight:bold;">bosch-siemens group</span>, was the last of the representatives from industry to talk, emphasizing that good brands perform even on bad times. he quoted a phrase from robert bosch, founder of the company – <span style="font-style:italic;">“i would rather loose money than the trust of my customers”</span> – to highlight the compromise of the company with its principles of integrity in all company actions, product quality and socially responsible behaviour. robert also presented some aspects of the global design philosophy of the company, and numbers to support the performance of the company that kept on the top of the market even during the world crisis.<br /><br /><span style="font-weight:bold;">darragh murphy</span>, the chair of the panel, followed talking also about industry performance in times of crisis. he took examples from the <span style="font-weight:bold;"><a href="http://www.designmanagementeurope.com" target="_blank">design management europe</a></span> award, comparing the performance of companies that won the award in 2008 poiting that despite the crisis most of the companies showed positive results in 2009, and that the decisions on design strategy were not necessarily tied to their turnover, showing companies that, nonetheless their descent turnovers, kept investing the same in design and others that, even doesn’t showing any growth in 2009, raised the investments in design. his conclusions: <span style="font-style:italic;">“where design is a supportive activity, companies invest in design according to their performance”</span>, and <span style="font-style:italic;">“where design is a core activity, companies invest heavily in design to overcome poor performance”.</span><br /><br /><br /><br /><span style="font-weight:bold;">the second day - afternoon:</span><br /><br /><br /><img style="width: 320px; height: 192px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGXWUJZDFWEPNp_QwbJxkeb9_FEV9kGJMK0i93ZGaZ9qmzxIxqW2iPbbH4Km0RmX10QMENKwMpMa1F1GdRbi44aILbRNpcSysMIz1I-8vKajK0JcSR_6Kj6voDxNdPmZpJDSEx2MZDvYWB/s320/27region.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5426956948388541922" /><br /><br />the session in the afternoon of the second day was chaired by <span style="font-weight:bold;">jean schneider</span>, and had begun with the presentation from the representative of the <span style="font-weight:bold;"><a href="http://www.la27eregion.fr" target="_blank">27th region</a></span>, <span style="font-weight:bold;">stéphane vincent</span>, about <span style="font-weight:bold;">territories in residences: design and the co-conception of public policies</span>. the name <span style="font-weight:bold;">27th region</span> is a word game with the french geo-political division in 26 regions, and is a project to “hack” design inside policy planning, according to stéphane. the ngo will launch next april a book entitled <span style="font-weight:bold;"><a href="http://www.la27eregion.fr/Design-des-politiques-publiques-a" target="_blank">design des politiques publiques</a></span>, about the design of public policies (and not of public design policies), and how to cope with new social demands and empowerment of citizens and communities to make their voice heard. their project <span style="font-weight:bold;"><a href="http://www.territoriesenresidences.net" target="_blank">territories en residences</a></span> brings a team of specialists to live in a region / community during 3 months, working with locals to find new ways to deal with their demands.<br /><br />next speaker was <span style="font-weight:bold;">pelle ehn</span>, professor from the <span style="font-weight:bold;">university of malmö</span>, sweden, with “<span style="font-weight:bold;">design things – social innovation, design thinking and living labs</span>”. he explained the audience the meaning of the word "<span style="font-weight:bold;"><a href="http://en.wikipedia.org/wiki/Thing_(assembly)" target="_blank">thing</a></span>” in germanic societies as a governing assembly. in his view, designers should deal less with objects, shifting from the first class of “<span style="font-weight:bold;">things: objects</span>” to that second class of “<span style="font-weight:bold;">things: governance</span>”. professor ehn made the audience go through the design thinking from the 70’s of design-by-doing or design-by-planning towards what it should be, according to him, the design after design – the infrastructuring of things, where we should design for future and unforeseen users and uses.<br /><br /><span style="font-weight:bold;">sara de boer</span>, from <span style="font-weight:bold;"><a href="http://www.t-huis.info" target="_blank">t+huis</a></span>, an organization that uses design thinking to solve community problems in eidhoven, holland, had shown a project together with <span style="font-weight:bold;">caren weisleder</span>, from the <span style="font-weight:bold;">köln international school of design, kisd</span>. this project deals with street prostitution trying to get some innovative insights to help the local authorities solve a problem of relocation, among others. the curious fact about this project is that many ngos have tried to work this out without being really successful, and then the local government decided to give it a last try with design thinking, inviting <span style="font-weight:bold;"><a href="http://kisd.de" target="_blank">kisd</a></span> and <span style="font-weight:bold;"><a href="http://www.designacademy.nl" target="_blank">design academy eindhoven</a></span>, with the mediation of <span style="font-weight:bold;">t+huis</span>. <br /><br /><span style="font-style:italic;">(since the website of t+huis was not working properly, here are the links for the project at the <span style="font-weight:bold;"><a href="http://designforservice.wordpress.com/2008/07/01/street-prostitution-in-eindhoven/" target="_blank">design for service</a></span> blog as well as a video of <span style="font-weight:bold;">citytv.nl</span> from a presentation of the <span style="font-weight:bold;"><a href="http://stream.citytv.nl/~citytv/media/eplus/eplus250608part2.mov" target="_blank">on the road</a></span> kisd project to the eindhoven council)</span>gabriel patrocíniohttp://www.blogger.com/profile/11721163443504396184noreply@blogger.com0tag:blogger.com,1999:blog-291865620504630100.post-67374185372682484292010-01-14T21:00:00.002-02:002010-01-16T21:22:07.162-02:00design: by all? - day 1, afternoon<span style="font-style:italic;">this is the second part of my notes about the event about design promotion and design policies in the european union, organized by <span style="font-weight:bold;"><a href="http://www.apci.asso.fr" target="_blank">apci</a></span> under the competent coordination of <span style="font-weight:bold;">jean schneider</span> on 11 and 12 january 2010. see the first part on my previous post.<br /></span><br /><br /><img style="width: 320px; height: 276px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLUavCSzRZulR82iCuZR7nw81B7NDlwghFMSDtkI4fkxck6uUJGH6nDed9im8Xpev34tO1idydxxgppV53kXEXyfxtMVEKzXnVBSrgQjpgjdLbHIZ094lTTvALNqCJNSb7HaIutt2rR26V/s320/tll_1slide.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5426664876318971810" /><br /><br /><span style="font-weight:bold;">territorial living lab, sicily:</span> <br /><br /><span style="font-weight:bold;"><a href="http://www.openlivinglabs.eu/tll-sicily.html" target="_blank">tll sicily</a></span>, a regional partnership for territorial innovation, was the theme of the first presentation of the afternoon, presented by <span style="font-weight:bold;">jesse marsh</span>, from the atelier studio associatio, italy. his talk begun showing the contrast of the last decades fiascos of the big telecom industries (like video on demand in the 80’s; wap in the 90’s; umts in the 00’s) with the later socially driven achievements in blogs, social networks, wikipedia, facebook. <br /><br />using this new kind of technological platform, with fast prototyping methods, pervasive infrastructure and social networks, you can more easily get people involved in planning. but just getting people together is not enough – you got to have structured models assigning each one’s role on the process: who are the actors, what are the roles (and rules) to be played, where to get the funding (which might not necessarily be financial). in this sense a living lab is a multi-stakeholder partnership, involving available ict r&d (from universities, multinationals, smes) together with society (represented by associations, ngos, citizen groups) and local or regional authorities. <br /><br />according to the speaker, <span style="font-weight:bold;">tll sicily</span> uses a virtuous partnership model, where actors are entitled to propose projects which will involve the others, generating a snowball effect (or a virtuous cycle). in this sense it is bringing territorial capital together, as much as in the <span style="font-weight:bold;">dott cornwall</span> programme presented earlier, where a blank page is being filed by each citizen.<br /><br />then, if you are not going to tell people what they need, you have to provide them with proper tools to express and be heard.<br /><br />today's innovation thinking is moving from building infrastructures to building networks. and also from sectorial policies to territorial policies, requiring new instruments to accomplish these tasks. regions have the responsibility to be creative and provide a demand-driven innovation policy. the european union has the role of providing legitimacy to design profession, and the new emerging role for designers is that of working at the level of policy planning.<br /><br /><span style="font-style:italic;">(i have posted below an interesting set of four slides taken from the presentation with thoughts about a <span style="font-weight:bold;">new role for regions, regional innovation policies, trends in innovation thinking</span> and finally, a <span style="font-weight:bold;">new role for design</span> in this context. - click on the image to view it enlarged in another tab or window.)</span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJnKpR6EJ6MgXMzLS1dI5FUUs2FmOkBV_rGYb30u-mvVcBg_oPpHv-qpwOLCkhFEOD7CkJeBZ7QOol99lZ5RTxmCN9Gkl30sy_XRpjyluIWrPAQQ7dFFgvZ0LZ1nZJJFSI9_E-9Q5pRNqj/s1600-h/tll_4slides.jpg" target="_blank"><img style="cursor:pointer; cursor:hand;width: 320px; height: 260px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJnKpR6EJ6MgXMzLS1dI5FUUs2FmOkBV_rGYb30u-mvVcBg_oPpHv-qpwOLCkhFEOD7CkJeBZ7QOol99lZ5RTxmCN9Gkl30sy_XRpjyluIWrPAQQ7dFFgvZ0LZ1nZJJFSI9_E-9Q5pRNqj/s320/tll_4slides.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5426663289264173234" /></a><br /><br /><br /><span style="font-weight:bold;">the cudillero living lab – a fisherman’s experience</span><br /><br />next speaker of the afternoon was <span style="font-weight:bold;">salvador marques</span>, head of the fishermen union from cudillero, spain. it was one inspiring example from someone that embraces the practical aspects of it as a doer, not a designer or a thinker. salvador is one of those community leaders that everyone described as fundamental partners to make it happen. he and his fellow fishermen from <span style="font-weight:bold;"><a href="http://www.c-rural.eu/Cudillero_RuralLivingLab" target="_blank">cudillero living lab</a></span> share a spirit of environmental conservationism, knowing the importance of keeping their business in a scale of traditional fishing. his village has 100 square kilometres and less than 6 thousand inhabitants, and fishing represents 26% of local economy. it is a beautiful region, and the village is always facing the sea, as salvador commented showing the picture of the port square in the format of a horseshoe.<br /><br />with their 60 boats and 950 fishermen they sold one million euros at fish auctions in 2008. but threatened with the changes in the world economy, they decided to invest in the quality and optimization of their production. their fish goes from the fish lines to the market in less than 24 hours. to distinguish themselves from others who freeze the fish on their boats, they have hired a consultancy to develop a system which combines gps monitoring system and a rigorous automatic control of the boats getting out and back in the port. the buyer receives by mobile messaging system information about the catches before the boat arrives at the port.<br /><br />to communicate it, they developed a brand strategy focused on the quality and a geographical label, assuring the origin of the merlus they fish. this quality and territory label granted them a better price in the market.<br /><br /><span style="font-weight:bold;">gisele raulik</span>, chairing the table, emphasized that in the way this project was planned and managed it has assured added value without interfering with the traditional craft of fishing, and it should be a lesson to designers dealing with other raditional sectors.<br /><br /><br /><span style="font-weight:bold;">community engagement at newcastle:</span><br /><br /><span style="font-weight:bold;">philip joyce</span> was the next speaker, talking briefly about the experience of the city of newcastle, that with the leadership of the city council, brought together several local actors – public and civilian – to build strong, active and inclusive communities. <br /><br />bringing in a different vision of communities, he defined it either by geography, identity or interests. he also talked about the differences between engaging the community and empowering it. according to him, engaging doesn’t mean to have them heard.<br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdAjTeM5PED_VPzqAz_3jHIsbqyemvDp_64_BcibaoC2r9b_V-e9nv4J_shyphenhyphenue_egqDAPF3O4uj1QqR-t0vXFd3mRg8AMhl466P8ul736dMbi_BlCwcKn2ta_3LDoqlesPO_ye0Qj9-v_5/s1600-h/citymove1.jpg" target="_blank"><img style="cursor:pointer; cursor:hand;width: 320px; height: 251px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdAjTeM5PED_VPzqAz_3jHIsbqyemvDp_64_BcibaoC2r9b_V-e9nv4J_shyphenhyphenue_egqDAPF3O4uj1QqR-t0vXFd3mRg8AMhl466P8ul736dMbi_BlCwcKn2ta_3LDoqlesPO_ye0Qj9-v_5/s320/citymove1.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5426714021854988194" /></a><br /><br /><span style="font-weight:bold;">city move - how to design the moving of a city?</span><br /><br />gellivare, sweden: the local iron mining industry is expanding and the city ground is crumbling under the present buildings… the challenge: is it possible to move an entire society? well, this should be the chance to get a new start!<br /><br /><span style="font-weight:bold;">claess frössén</span>, head of creative industry relations <span style="font-weight:bold;"><a href="http://www.svid.se/Systemsidor/Global-navigation/In-English" target="_blank">svid</a></span>, the swedish industrial design foundation, spoke about this moving (in many senses) project, with many different implications. when svid was approached with this challenge, they thought it might be a good subject for an <span style="font-weight:bold;"><a href="http://www.icsid.org/projects/projects/articles211.htm" target="_blank">icsid interdesign</a></span> workshop. these workshops are aimed to solve local problems aiding to develop solutions or methodologies that might be later applied somewhere else in the world. <br /><br />the <span style="font-weight:bold;"><a href="http://www.svid.se/citymove" target="_blank">city move</a></span> multidisciplinary workshop was then held in gellivare, from 22 march to 3 april of 2009, bringing designers and other specialists from the whole world to discuss the issue with the local community. there were 200 applications to participate in the workshop, and 38 were choosen, coming from 17 countries, and counting with two full-time process leaders and a small local support team. they got a budget around 700 thousand euros for the project, and established a knowledge centre on how to move a community. they questioned traditional methods of moving that were already being applied, like moving whole houses – there is no sense in moving an old wooden house to a new location!<br /><br />as a result from the workshop, there were four cornerstone with strategies for the organization, communication, attraction and planned environment.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhgS5035KMNrDy1W-vTOdnKLzOR3Cj557y2i2DaL91COMF-wPZ21_FTbaFCoRbfDpoW9Vadb7SqYhWoIft7268ZWt-lbfRcJHDN52pzsMvXO0uIvFRGwRuJob3vy7JYZGHlEvEMPv6sbHE/s1600-h/citymove2.jpg" target="_blank"><img style="cursor:pointer; cursor:hand;width: 320px; height: 251px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhgS5035KMNrDy1W-vTOdnKLzOR3Cj557y2i2DaL91COMF-wPZ21_FTbaFCoRbfDpoW9Vadb7SqYhWoIft7268ZWt-lbfRcJHDN52pzsMvXO0uIvFRGwRuJob3vy7JYZGHlEvEMPv6sbHE/s320/citymove2.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5426714618681120226" /></a><br /><br />this is a great case study where design and design methods were applied to change the concept of relocating a community, and shows that design thinking can be used in any scale. other conclusions were that the user need to be involved in the process, not only focused in it, and that complex problems needs a complex mix of competences – cities need designers and brand managers, not only architects.<br /><br />undoubtedly there are many places around the world that could learn a lot from this experience, and I think specially in my own city, rio de janeiro, with the frequent problems it faces, either with the tragedies of land sliding or the challenges of moving the communities living in the favelas to better and safer places.<br /><br /><br /><img style="width: 320px; height: 170px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDm6aNJPomfhyphenhyphenOi11bAzIFb7i9005WWYSlbW-wEJmzPhC-vZ2_qlKtLxJ3Is8tae5UryIDRmFWKBUXdyo87HlWIU4oyhX6g_iNg0qQyDjfqwPP6anJanwxaEYpVjMuD_HOZTsO5yr41lGd/s320/debate.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5426726946474795474" /><br /><br /><span style="font-weight:bold;">closing the first day:</span><br /><br /><span style="font-weight:bold;">gisele raulik</span>, from <span style="font-weight:bold;">design wales</span>, hosted the closing debate of the first day, with an insightful view of how the traditional, government-led approach of policy making is giving way to grassroots initiatives, user-centered and community level programmes.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2LfixS9LCNwDfZ2NT-leFnNY_zwVW-HXMvAo-BZn1fwQhtjqfDDHeA5spJltrX9Ll8wUVCVsfjCR18qwvAzwbrMUN0xm_OH5mt5o5mHMWKyBlh0tdp2-c0YD2b5tUoHW1ZnQK2IrTvtCd/s1600-h/gisele.jpg" target="_blank"><img style="cursor:pointer; cursor:hand;width: 320px; height: 244px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2LfixS9LCNwDfZ2NT-leFnNY_zwVW-HXMvAo-BZn1fwQhtjqfDDHeA5spJltrX9Ll8wUVCVsfjCR18qwvAzwbrMUN0xm_OH5mt5o5mHMWKyBlh0tdp2-c0YD2b5tUoHW1ZnQK2IrTvtCd/s320/gisele.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5426727342518191010" /></a><br /><br /><span style="font-weight:bold;">nabeel hamdi</span> remembered that we left behind not the great projects we’ve done, but the path to other great projects to come.<br /><br /><span style="font-weight:bold;">andrea siodmok</span> endorsed this idea, saying that at <span style="font-weight:bold;">dott</span> they always talk about next practice rather than best practice – the later being a vision of the past, while the next practice, well, it’s the next thing to do!<br /><br />she also pointed that the unique thing that design brings is to connect things from concept to results, and with design the ink is never dry – you’re always up to do new things, to view it in a different way. and that design is a great methodology when times are changing.<br /><br /><span style="font-weight:bold;">michael thomson</span>, former president of <span style="font-weight:bold;">beda</span> (the bureau of european design associations), commented that design thinking should be brought into education in the same way that mathematic is taught, enabling young people to develop creative thinking for life.gabriel patrocíniohttp://www.blogger.com/profile/11721163443504396184noreply@blogger.com0tag:blogger.com,1999:blog-291865620504630100.post-79080601173675237702010-01-14T12:00:00.001-02:002010-01-14T21:24:44.559-02:00design: by all? - day 1, morning<img style="width: 360px; height: 190px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_73D96Q83_wEZxaX8Nk3oGeh6d18skqv85mS5R4Mf8yZfVcVv6DvxsErSdxk5JJRWPM9oZEVI1r6qC_TVlmbx_0wWwmAzXjMZL1ixe3vZPaAxivVC54vmJIhzfuq23Xbik5akjHtJKImq/s320/citedessciences640.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5426389453248350834" /><br /><br /><span style="font-style:italic;">i will post here my notes on the 7th european conference on design promotion, that was held at the <span style="font-weight:bold;"><a href="http://www.cite-sciences.fr/" target="_blank">cité des sciences et de l'industrie</a></span>, paris, on 10 and 12 january 2010.</span><br /><br /><img style="width: 360px; height: 148px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1_IiMeob9qkORD-O_CP6hYfJY39EkMvBtPxF0iTWQ8I9sI-G09uAmGIH37o_xV7DwSI4mXc_SmD9R5O6etLoeCi-BLHOyxDwAz43UGqtRR5g4EwAq3NTvNBTNy0Gzsbs8o4k-p_YuKfy6/s320/annemariejean.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5426668153122406722" /><br /><br /><span style="font-weight:bold;">opening:</span><br /><br /><span style="font-weight:bold;">anne marie boutin</span>, president of <span style="font-weight:bold;"><a href="http://www.apci.asso.fr/" target="_blank">apci</a></span>, the french agency for design promotion, opened the conference accounting some of the achievements and challenges for design promotion that should be addressed during the two days of the event. the opening was followed by <span style="font-weight:bold;">jean schneider</span>, organizer of the conference, who told the audience that after the frustrating results of the copenhagen summit <span style="font-weight:bold;">cop15</span>, last december, designers should encompass the challenge to recover the issue of sustainability with all the strength it deserves.<br /><br /><span style="font-weight:bold;">small change:</span><br /><br />and it was with this spirit that professor <span style="font-weight:bold;"><a href="http://www.brookes.ac.uk/schools/be/staff/nabeelhamdi.html" target="_blank">nabeel hamdi</a></span> presented his inspiring opening lecture on "<span style="font-weight:bold;">design and the art of enablement</span>". he is an architect, professor emeritus of oxford brooks university, and the author of the book "<span style="font-weight:bold;"><a href="http://www.amazon.co.uk/Small-Change-Practice-Limits-Planning/dp/1844070050/ref=sr_1_1?ie=UTF8&s=books&qid=1263407342&sr=1-1" target="_blank">small change</a></span>". and professor hamdi, who defines himself as a "development practitioner", said that we have to broaden the concept of design to address the social needs and moral accountability - and addressing poverty we are not dealing with minorities, but with the large majority of the world’s population. only 5% of habitations in the world are designed – where are the architects working instead of the other 95%?, he asked.<br /><br />in his activity helping to solve problems for this majority, he had also been called an "urban acupuncturist", for promoting small changes that will lead to greater achievements in the course of time for these populations. human processes need design structures, but the challenge is to reach a balance of how much structure do we need and how much freedom is left for us inside this structured world. as an example, he quoted a story about london bus drivers that, questioned about the frequent complaints from customers for not stopping at bus stops, asked: how could we stay in our timetables if we stop to every waving passenger at the bus stops?<br /><br />concluding, he pointed that we need designers to act as catalysts, understanding the real needs of users and working together with them, and to reverse the question to what is the least we can do to get the things done.<br /><br /><span style="font-style:italic;">(note: keep an eye on his new book, to be published next april - "the placemaker's guide to building community"</span>)<br /><br /><br /><img style="width: 360px; height: 195px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_nSbNTJRey8immtDAXhi8c-e3kWxihmHIKHGDfbZWiOStvzD3CE_edR1WQNxXdw9yQ0siKu8NKhyphenhyphenFddpw6KaHQBPlXtvGiUtQUTq3JsyCGtN2SJEY8zEMAO86Km6uQh2nCx9N1GYu34Ob/s320/andrea.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5426402765439710578" /><br /><br /><span style="font-weight:bold;">dott cornwall:</span><br /><br />next speaker was the director of <span style="font-weight:bold;"><a href="http://www.dottcornwall.com/" target="_blank">dott cornwall</a></span> and former chief design officer of the uk design council, <span style="font-weight:bold;">andrea siodmok</span>. cornwall won a competition promoted by the uk design council among several cities to run and host the second project “designs of the time” – or simply dott. The project involves the <span style="font-weight:bold;"><a href="http://www.designcouncil.org.uk/Design-Council/1/What-we-do/Our-activities/Dott-Cornwall" target="_blank">uk design council</a></span>, <span style="font-weight:bold;"><a href="http://www.cornwall.gov.uk/" target="_blank">cornwall council</a></span> and the <span style="font-weight:bold;"><a href="http://www.falmouth.ac.uk/" target="_blank">university college falmouth</a></span>. <br /><br /><span style="font-style:italic;">(by the way – don't you agree with me this is a very interesting concept? to run a competition among cities to choose which one will receive a programme - this way, the applicant cities get compromised with the scope of the project and are co-responsible with it from the very beginning.)</span><br /><br />the programme has a very daring “envelope-type”, that uses design methods and approaches to co-design with the community. according to andrea, it acts as a catalyst, or a hot house, in the belief that if you intend to promote changes, you have to be engaged in the dynamic process of change in the society, as a blank page that has to be written in a co-designing process with the society itself. the idea of a blank page begins from their website, where the people from cornwall was invited to collaborate sending pictures of “designs of the time” from the region. and every picture is being uploaded to compose a photo-wall at the website's main page.<br /><br />one of the tools used to reach the local population is the blog <span style="font-weight:bold;"><a href="http://designingcommunities.wordpress.com/" target="_blank">designing communities</a></span>, which uses tools as mobile instant messaging to involve people in designing local services.<br /><br /><span style="font-weight:bold;">design council</span> has a long term framework of ten years for <span style="font-weight:bold;">dott</span> projects, and took 18 months to plan and release <span style="font-weight:bold;">dott cornwall</span>, which is run by a small team composed by <span style="font-weight:bold;">andrea siodmok</span>, <span style="font-weight:bold;"><a href="http://en.wikipedia.org/wiki/John_Thackara" target="_blank">john thackara</a></span> and <span style="font-weight:bold;">robert o'dowd</span>, with a small window of time to deal with – a one-year contract.<br /><br />according to andrea, the most rewarding thing about dott are the community-led projects and to assemble the specialists to work together with the community. it doesn't really matters were the projects come from: transport, health, skills, redefining services and other community projects are the main goals. at a first moment the local people expected designers to come and design things for them, not to develop ethnographic studies or co-design with them. in doing so, it was given to the population the real opportunity to influence on the country's policy (because whatever happens there will echo to the rest of the country)<br /><br />the current european projects tends to be much prescriptive, and it is difficult to bridge the gap between massive governmental or international projects and small design firms – and that gap has to be crossed. design council and programes like dott are trying to fill this role, sometimes translating huge documents to real-world language.<br /><br />dott will promote a think tank meeting in march, and a conference in the middle of the year to showcase the projects so far being developed.<br /><br /><b>city eco-lab:</b><br /><br /><span style="font-weight:bold;">nathalie arnauld</span>, design and environment project leader from the <span style="font-weight:bold;"><a href="http://www.citedudesign.com" target="_blank">cité du design saint-étienne</a></span>, was the next speaker, talking about another project, the <span style="font-weight:bold;">city eco-lab</span>, that deals with the same perspective of bringing the citizen as an actor of change himself.<br /><br />in the methodology adopted, the first step was to spot people who could make things change, and to promote meetings and workshops. and also to find examples of other places around the world where people have similar problems and how these were solved, or what solutions are being considered, sharing these ideas with the local community.<br /><br />one of the projects being developed is a food project to offer fresh products (not freezed) from local producers within an 80 kilometres range. the project also teaches people to optimize their own gardens to grow some vegetables. there is also a project on transportation, showing the many possibilities and advantages of using bikes, besides developing new uses for it.<br /><br />the city eco-lab is embracing the challenge on how to show (visually) to the population how every little action have an impact, specially addressing the challenge of the european union to have reduced the co2 emissions, the energy consumption and the use of renewable energy sources each one by 20% at the year 2020. and in this context, one of the roles design should play, according to nathalie, was to pull ahead and to value the innovative behaviours.<br /><br /><span style="font-weight:bold;">habitat and participation:</span><br /><br />the last speaker in the first morning was <span style="font-weight:bold;">daniel mignolet</span>, head of the belgian project <span style="font-weight:bold;"><a href="http://www.habitat-participation.be" target="_blank">habitat and participation</a></span>. he begun talking about how shocking was the finding that 15% of belgium population is beyond the level of poverty. the contact with the government made them feel that the proposed changes might take 50 years to be implemented. so, the project turned to the citizens to enable them to participate and to believe they could promote change.<br /><br />it was presented a scale of the level of participation of citizens (proposed by sherry arnstein, 1969), going from the absence of participation where manipulation is the general role, to the partnerships, and empowerment of an effective participation:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu7PJYjCw-fRGHIFQCrWkMC15evI5CyY5IPpf1vS0UXtHZB3dck21p1V6YNDMHA2F3UA7InyGQaFKW69Y9BI7dUy1Jup0gl-Cb7Oa7p1eFGWKAG_ntYsyh5ThHvzMqlVude4mjYXAWoxz-/s1600-h/scale+of+participation.jpg" target="_blank"><img style="cursor:pointer; cursor:hand;width: 320px; height: 261px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu7PJYjCw-fRGHIFQCrWkMC15evI5CyY5IPpf1vS0UXtHZB3dck21p1V6YNDMHA2F3UA7InyGQaFKW69Y9BI7dUy1Jup0gl-Cb7Oa7p1eFGWKAG_ntYsyh5ThHvzMqlVude4mjYXAWoxz-/s320/scale+of+participation.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5426578327359159458" /></a><br /><br />daniel presented other models – as in the triangle of mobilization, where the needs, desires and opportunities interact to generate motivation – and pointed that citizens should not be invited only to fulfil an empty role in the process. according to him, designers should consider how to address and involve the population, since the politicians and governments had failed to do so. there is no meaning in inviting people to come to a community centre at night, tired after their daily journeys, to show them how wonderful will be the project of the new bridge and ask them only to choose what colour it should be painted!<br /><br />the ways we manage things has to go through a change, and it is mean to come from local, regional communities and governments, not from central or national governmental bodies.<br /><br /><span style="font-style:italic;">– that concluded an inspiring first morning of activities!</span>gabriel patrocíniohttp://www.blogger.com/profile/11721163443504396184noreply@blogger.com3tag:blogger.com,1999:blog-291865620504630100.post-10676180908892690432009-11-05T21:09:00.003-02:002009-11-05T21:30:24.765-02:005th november, designer's dayin brazil, we celebrate today the <span style="font-weight:bold;">designer's day*</span> together with the second edition of the <span style="font-weight:bold;"><a href="http://www.bdw09.com.br/" target="_blank">brazil design week</a></span> - a great event promoted by <span style="font-weight:bold;"><a href="http://www.abedesign.org.br/" target="_blank">abedesign</a></span> to close a difficult year, that hopefully has prepared the ground for a great year to brazilian design in 2010. (it's worth a retrospective at the end of this year)<br /><br />i thought this was the perfect timing to get back and feed this blog, even if it's promising of more frequent posts from now on...<br /><br />already established in england, i'm beginning my doctoral studies in design policies at <span style="font-weight:bold;"><a href="http://www.cranfield.ac.uk/" target="_blank">cranfield university</a></span>'s <span style="font-weight:bold;"><a href="http://www.centrefordesign.co.uk/" target="_blank">c4d - centre for competitive creative design</a></span>. and from here i hope to share at least some of what i'm experiencing - as the opening of the <span style="font-weight:bold;"><a href="http://www.apci.asso.fr/index_uk.php" target="_blank">observeur du design 10</a></span> exhibition - <span style="font-weight:bold;">le beau, l'utile, le design</span> - in paris, last 22/10, or the seminar <span style="font-weight:bold;"><a href="http://designleadership.blogspot.com/2009/10/coming-up-managing-as-designing-what.html" target="_blank">managing as designing: what next?</a></span> at <span style="font-weight:bold;"><a href="http://www.sbs.ox.ac.uk/centres/insis/events/Pages/managingasdesigning.aspx" target="_blank">said business school</a></span>, in oxford, last week (30/10), or the genuine mining of selected sources, interesting books and documents which is the initial part of the research.<br /><br />while in shangai, on the other side (of the world), my friend <span style="font-weight:bold;">bruno porto</span> celebrates today the move to the <span style="font-weight:bold;"><a href="http://www.beijing2009.org/index-eng.htm" target="_blank">icograda congress</a></span>, in beijing, of the 9th brazilian bienal of graphic design, after the huge success it reached at the <span style="font-weight:bold;">shanghai international creative industry week 2009</span> (which can be viewed at his blog <span style="font-weight:bold;"><a href="http://www.verbeat.org/blogs/lotoazul" target="_blank">loto azul</a></span>).<br /><br />so much to comment, really don't know where to start - but it seems a good idea begin doing my weekly homework for my phd, and then come back to write...<br /><br />_<br /><span style="font-style:italic;">*designer's day was created in brazil by a presidential decree in 1998, on the birthday of <span style="font-weight:bold;"><a href="http://pt.wikipedia.org/wiki/Alo%C3%ADsio_Magalh%C3%A3es" target="_blank">aloisio magalhães</a></span>, a pioneer of brazilian design who brought a great contribution to establish, inside the federal government, the principles towards a public policy for the sector.</span>gabriel patrocíniohttp://www.blogger.com/profile/11721163443504396184noreply@blogger.com0tag:blogger.com,1999:blog-291865620504630100.post-42642173570530210202009-03-25T23:51:00.009-03:002009-03-26T00:02:38.554-03:00that's why i say: rio is much more design...lately i've been constantly amazed, while noting that we are finaly starting to live an age of design in brasil.<br /><br />today i took part of a meeting articulated by the secretary of culture from the city of rio de janeiro, headed by the secretary <span class="Apple-style-span" style="font-weight: bold;">jandira feghali</span>, together with subsecretary <span class="Apple-style-span" style="font-weight: bold;">claudia zarvos</span> (designer graduated from esdi) and subsecretary <span class="Apple-style-span" style="font-weight: bold;">washington fajardo</span>, in charge of heritage, urban interventions, architecture and design – a pamphleteer name, according to washington, or consistent with its purpose in the words of jandira.<br /><br />among more than thirty representatives from the "carioca" design scene, a perfect mix: from <span class="Apple-style-span" style="font-weight: bold;">sérgio rodrigues</span> to <span class="Apple-style-span" style="font-weight: bold;">oscar metsavaht</span>, from <span class="Apple-style-span" style="font-weight: bold;">esdi </span>and <span class="Apple-style-span" style="font-weight: bold;">puc </span>to <span class="Apple-style-span" style="font-weight: bold;">coopa-roca</span> and <span class="Apple-style-span" style="font-weight: bold;">daspu</span>, from <span class="Apple-style-span" style="font-weight: bold;">andré stolarski</span> (<span class="Apple-style-span" style="font-weight: bold;">tecnopop</span>) to <span class="Apple-style-span" style="font-weight: bold;">rafael rodrigues</span> (<span class="Apple-style-span" style="font-weight: bold;">pvdi</span>) and <span class="Apple-style-span" style="font-weight: bold;">nobu </span>(<span class="Apple-style-span" style="font-weight: bold;">oestúdio</span>), from the historian <span class="Apple-style-span" style="font-weight: bold;">rafael cardoso</span>, to <span class="Apple-style-span" style="font-weight: bold;">ana luisa escorel, bitiz afflalo, claudia moreira salles, joão de souza leite</span>. were all there, and much more. (*)<br /><br />first of all, congratulations to the secretary of culture for a meeting that was so professionaly organized. and thanks for being invited – and heard.<br /><br />the enthusiasm of everyone was so that the meeting ended more than two hours later than scheduled - and almost no one left earlier - and still have gone beyond in a lunch with the secretary jandira and some remainders. everyone was full of ideas and willing to believe once more – and to collaborate too – with the proposition presented for a <span style="font-weight:bold;">design reference center</span>, that dealt with present, past and future, helping to get together and plan, with the goal to establish a public agenda for the sector, to define the role of design in rebuilding the city and the self-esteem of the carioca (rio's citizens). creating as <span class="Apple-style-span" style="font-weight: bold;">rodolfo capeto</span> (esdi's director) said, a design policy of state, more perennial, better than that of a government, which is transitional.<br /><br />all this in the same moment when the <span class="Apple-style-span" style="font-weight: bold;">design advisory group</span> from the secretary of development from the state of rio de janeiro plans <span class="Apple-style-span" style="font-weight: bold;">rio+design 2009</span> (and also the <span class="Apple-style-span" style="font-weight: bold;">rio+design milano</span>, next april during the furniture fair), when the <span class="Apple-style-span" style="font-weight: bold;">forum brasil design</span> debuts with the <span class="Apple-style-span" style="font-weight: bold;">manifest for a brazilian design</span>, and besides so many other things that still cannot be told here (but which will soon be shown at rio de janeiro design scene)...<br /><br />it seems too good to be true.<br />but i swear: it's all true ! <br /><br /><span class="Apple-style-span" style="font-style: italic;">(*) if anyone wants to know who they are, ask me or google them...</span>gabriel patrocíniohttp://www.blogger.com/profile/11721163443504396184noreply@blogger.com0tag:blogger.com,1999:blog-291865620504630100.post-31135424535206182352009-03-09T00:09:00.005-03:002009-03-10T14:38:26.210-03:00manifest for a brazilian designwith a lot of honor and pride i disclose here, according to my promise since last november, the manifest that marks the creation of the <font style="font-weight:bold;">forum brazil design</font>. may we all do whatever is required to turn its ideals into reality!<br /><br />"<font style="font-style:italic;"><font style="font-weight:bold;">manifest for a brazilian design</font> <br /><br />in september 2008, during the first brazil design week at the museum of modern art in rio de janeiro, some very important issues to the actual brazilian design scene were discussed, and a call was made for a meeting of the national and regional design associations, along with other design promotion entities, to discuss a common agenda for a national action that should aim to the recognition and the orderly growth of the activity in the country.<br /><br />this call resulted on a meeting at the centro design rio, at the headquarters of the brazilian institute of technology, on november 28, 2008, were representatives from abedesign, adp, adg brasil, apdesign-rs, adegraf-df, centro design rio and other guests (firjan, secretary of development of the state of rj and esdi), proposed the creation of a permanent discussion forum for discussion and representation of all the design-related organizations in the country where it would be necessary, in the routing of issues to be addressed with the government and with society.<br /><br />it was then created the forum brasil design, with the aim to unite and represent all the professional and academic design associations, as well as the design promotion centers throughout the country. this forum has its main goal to defend the interests and growth of the brazilian design, whether regional, national or internationally, acting as the category’s main representative, as a single voice and presentation to rout and advocate the major issues of the category’s agenda.<br /><br />the forum will keep the identity and independence of each of its components, helping in their organization and stimulating its growth and strengthening among the designer’s community and the brazilian society.on their turn, its components will compromise in following and supporting with all available resources this manifest, the agenda and goals of the forum.<br /><br />the forum brasil design will fight, among other things, for the recognition of design as a key tool in building a more sustainable society in terms of its economic, social, cultural, and environmental aspects and, therefore, be understood, respected and fomented by governmental and educational agencies, federations, associations and other representative bodies.<br /><br />the forum brasil design will base its proceedings on the following principles:<br /><br />for a brazilian design with ethics.<br /><br />for a brazilian design identified by creativity, quality and professionalism, produced by qualified designers developing objects, systems, services and messages with responsibility and meeting aesthetic, functional and commercial requirements.<br /><br />for a brazilian design social, economical and environmentally sustainable, acting to enhance life quality and the social and environmental framework, placing itself one step ahead the current demands in benefit of this and the next generations.<br /><br />for a brazilian design recognized by society as a key element for its development, in the construction of values and the strengthening of national image through the effective use of design in business and in the public sector.<br /><br />because brazil needs design.<br /><br /><br /><span style="font-weight:bold;">forum brazil design</span><br />www.forumbrasildesign.org.br<br />march 2009"</font>gabriel patrocíniohttp://www.blogger.com/profile/11721163443504396184noreply@blogger.com3tag:blogger.com,1999:blog-291865620504630100.post-41640164133469478172009-02-26T15:54:00.012-03:002009-02-26T18:25:47.972-03:00redesigning america's future<img style="width: 255px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZxwfbui76ieoYZzdKYdIOn038ELKpM_kfrL9-STIRQxGwyxC15CV6KGKxUVGwnHdgE35aMWSNoPJ9bDgk7j3jlVGh8SQbA7dwuxRMihGfmJx3fXtkTsgNhigFLXTU6Mn5pwh_vg1mCyN6/s320/redesigning.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5307187713669556210" /><br /><div><br /></div>entering the new obama age, the united states design community, acting together with governmental agencies, has recently issued a document proposing actions towards an official national design policy.<br /><br />the document <span style="font-weight:bold;"><a target="blank" href="http://www.designpolicy.org/files/redesigningamericasfuture.pdf">redesigning america's future</a></span> is available at the <span class="Apple-style-span" style="font-weight: bold;"><a target="blank" href="http://www.designpolicy.org/">u.s. national design policy initiative</a></span> website. there are other important documents to be seen at the website: the <span class="Apple-style-span" style="font-weight: bold;"><a target="blank" href="http://www.designpolicy.org/files/usnatldesignpolicysummit_report-2.pdf">summit report</a></span> and the <span class="Apple-style-span" style="font-weight: bold;"><a target="blank" href="http://www.designpolicy.org/files/usnatdesignpolicy_presentations-1.pdf">presentations</a></span>, that may help to get a broader picture of what happened at this meeting held last november (11th and 12th) in washington. besides other references, their initial discussions were based at least in two older documents also quoted in the website: one about the <span class="Apple-style-span" style="font-weight: bold;"><a target="blank" href="http://www.nea.gov/about/40th/fdip.html">federal design improvement program</a></span> from 1972 and also an article written by neil kleinman in 1973 for <span style="font-weight:bold;">print</span> magazine entitled <span class="Apple-style-span" style="font-weight: bold;"><a target="blank" href="http://www.backspace.com/notes/images/design_and_the_federal_government">design and the federal government</a></span>.<br /><br /><div>the u.s. national design summit was organized by dr. elizabeth (dori) tunstall, associate professor of design anthropology at the university of illinois at chicago (author of an interesting blog, <span class="Apple-style-span" style="font-weight: bold;"><a target="blank" href="http://dori3.typepad.com/">dori's moblog</a></span> - take a look at it). <br /></div><div><br />this is curious, because i remember that the issue <span class="Apple-style-span" style="font-style: italic;">"why the u.s. doesn't have a national design policy?"</span> was brought into discussion during the international forum of public design policies which i organized during the <span class="Apple-style-span" style="font-weight: bold;">brazil design week</span> last september in rio de janeiro. and in the same month of november (when they have their meeting that resulted in the u.s. initiative) we have brought together several associations discussing the creation of the <span class="Apple-style-span" style="font-weight: bold;">brazilian design forum</span>, an organism that will certainly help to foster the development of national and regional design policies in brazil. it seems that we are running in synchronicity with many other iniciatives around the globe today. good to know.<br /><br />hope you enjoy all the important links above!</div>gabriel patrocíniohttp://www.blogger.com/profile/11721163443504396184noreply@blogger.com2tag:blogger.com,1999:blog-291865620504630100.post-13408530346490746552009-02-26T15:10:00.002-03:002009-02-26T15:15:05.425-03:00changes in the design patents scenery in china<a target="_blank" href="http://link.brightcove.com/services/link/bcpid1815820891/bclid1815816761/bctid9861564001"><img style="width: 300px; height: 228px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5jAAEnG6-FdqjY7XjSyXhWRNJgXPVA1xesCFcNyhnAfPJXttv9647_IHHERo8h47OYaTObND4jMt7-Mo3W-BGMpcfkA-LdMLuPHcHxl9mrc8Mc-_O6uvE5tjM6RnLLuIB_K6L-mYG5RJs/s320/justice3.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5307167482559083266" /></a><br /><div><br /></div>in this short <a target="_blank" href="http://link.brightcove.com/services/link/bcpid1815820891/bclid1815816761/bctid9861564001"><span style="font-weight:bold;">video</span></a> (only 3 minutes long), available through the <a target="_blank" href="http://www.idsa.org"><span style="font-weight:bold;">idsa</span></a> website, lorraine justice, director from the <a target="_blank" href="http://www.sd.polyu.edu.hk">school of design</a> of the hong kong polythecnic university talks about the raise in the number of design patents in the last years, the proposed changes in the patent laws in china, and how this should influence the design business in the next years.gabriel patrocíniohttp://www.blogger.com/profile/11721163443504396184noreply@blogger.com1tag:blogger.com,1999:blog-291865620504630100.post-4654393487050557542008-11-29T14:00:00.005-02:002009-02-26T15:17:19.513-03:00brazilian design forum created yesterday<img style="width: 400px; height: 158px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgw8oAGaAzY0tKCGsqovTyuE4w-kzJOP6v8PNbiplCKpRgAQSQZEishQ2kkn-7OqtA1seHeMj0SjPiNMt_3onaSy4uQ9VNLTMnOeAPEE-Ctl3H3_TrIj54oas79RoBNO15oU41OIKAyI6va/s400/forum2_cr.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5275300875743123810" /><br /><img style="width: 400px; height: 158px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAc6f1jUhqdt_3IvcmsaZmNyjVkxOmWCBn1bBqd36cKhJqI0PZLRDOFC-wTaubqvL3CDkVn9GFYIxqPWvGum6NiNss9WAp_MuHZyL4Ldc75JSeLIHnBiJxrkH_0nfoNQn6QIyRArKczVqr/s400/forum1_cr.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5275300868824000514" /><br /><br /><div>yesterday, november 28th, 2008, was founded at the "centro design rio" (located at the national institute of technology premises in rio de janeiro), the <span class="Apple-style-span" style="font-weight: bold;">brazilian design forum</span>, which aims to congregate professional and academic design associations and design promotion centers in brazil. for the first time ever it is established a common line of purpose and actions for the entire community of brazilian design.<br /><br />the <span class="Apple-style-span" style="font-weight: bold;">brazilian design forum</span> was born from the claim of local and national associations gathered in rio de janeiro at the brazil design week last september, to promote the alignement of actions and demands, creating critical mass and representativeness to dialog with the government in the planning and execution of public policies for design and in the implementation of coordinated actions to promote brazilian design. in this regard, the forum will be a supra-institutional body, representative of all the associations and design promotion centers, whenever this is necessary. the forum is not intended to be, in any event, a new entity among the others, but a space where all entities shall find identity to lead the common ideals and fights of the brazilian design community.<br /><br />one of it's first activities will be to support the work that already has been done by the plural committee constituted earlier to promote the advance of the project of professional regulation at the congress. this project, with the support of the forum, will gain much more political consistence and formal representativeness.<br /><br />at the meeting where the forum was founded, the three major design associations in brazil were represented: <span class="Apple-style-span" style="font-weight: bold;">abedesign </span>(design companies), <span class="Apple-style-span" style="font-weight: bold;">adp </span>(product designers) and <span class="Apple-style-span" style="font-weight: bold;">adg </span>(graphic designers), as well as other important local associations from brasilia (<span class="Apple-style-span" style="font-weight: bold;">adegraf</span>), rio grande do sul (<span class="Apple-style-span" style="font-weight: bold;">apdesign</span>) and santa catarina (<span class="Apple-style-span" style="font-weight: bold;">sc design</span>), the federation of industries of rio (<span class="Apple-style-span" style="font-weight: bold;">firjan</span>), the state government's design program (<span class="Apple-style-span" style="font-weight: bold;">rio é design</span>) and the design advisory council (and the <span class="Apple-style-span" style="font-weight: bold;">centro design rio</span>, host of the meeting). which is undoubtedly a very significant constellation of design entities from brazil. <br /><br />as next steps, a manifesto is being drafted and will be available soon, opening space to other associations and promotion centers to be a part of the initial formation of the brazilian design forum. it's structure and operation, as well as it's targets, are expected to be released in early 2009.<br /><br />although recognizing there are still ways to be paved in the effort to unite the broadest initial group possible, we believe that, before anything else, to seek for consensus we need to be united by common sense. <br /><br />...<span class="Apple-style-span" style="font-weight: bold; ">and we never seemed to be so close to it before!</span></div>gabriel patrocíniohttp://www.blogger.com/profile/11721163443504396184noreply@blogger.com1tag:blogger.com,1999:blog-291865620504630100.post-48106692065208338242008-09-18T10:09:00.006-03:002009-01-05T11:24:26.744-02:00design carioca: 5 views<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/4g-029WSTq8&hl=en&fs=1"><param name="allowFullScreen" value="true"><embed src="http://www.youtube.com/v/4g-029WSTq8&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />this video was produced by the design program from the secretary of development of the state of rio de janeiro for the first <span style="font-weight: bold;">brazil design week</span>, held at the modern art museum of rio from 9th to 14th of september of 2008.<br /><br />five designers living and working in rio talk about their views and show an example of their work and how they are influenced by the beautiful landscape and environment as well as the typical "carioca" behaviour. the designers are guto indio da costa, ana couto, fred gelli, ricardo leite and andré stolarski, owners of five of the biggest design studios in rio. in the final part of it, governor sérgio cabral testimonies about the "creative trademark" of the city.<br /><br /><span style="font-style: italic;">(audio: portuguese / subtitles: english)</span>gabriel patrocíniohttp://www.blogger.com/profile/11721163443504396184noreply@blogger.com0tag:blogger.com,1999:blog-291865620504630100.post-75910199446211517792008-09-09T23:00:00.016-03:002009-02-26T20:28:17.083-03:00brazilian design shows its face in rio<a target="_blank" href="http://picasaweb.google.com.br/gabrielpatrocinio/BrazilDesignWeek#"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7CUf3sYuC4f8kv5A1YUuoD5LthvVacWqxy0Iah7fX-OSjY4CFW0OiCJGNDFvPd62I60tskGSVRSDJCJV49gHcogR89Oza6aU_Fmbw30bC2K4IF7yV2YotoOAGJwSvUBBt8BhvNTn1AxbQ/s200/cabral.jpg" alt="" id="BLOGGER_PHOTO_ID_5244731421618967714" border="0" /></a><br /><br />the governor of the state of rio de janeiro, sérgio cabral, made the inaugural speech of the <span style="font-weight:bold;">brazil design week</span>, at the modern art museum of rio de janeiro. the event, with lectures, workshops, exhibition, trade show and business meetings is already a success from its very begining, and it is expected to shake the design scene in the country in a way never seen before.<br /><br />take a look <a target="_blank" href="http://picasaweb.google.com.br/gabrielpatrocinio/BrazilDesignWeek#"><span style="font-weight: bold;">here</span></a> at some pictures of the official events and also of <a target="_blank" href="http://www.riomaisdesign.com.br/"><span style="font-weight: bold;">rio+design</span></a>, promoted by the secretary of development from the state of rio de janeiro.</span>gabriel patrocíniohttp://www.blogger.com/profile/11721163443504396184noreply@blogger.com0tag:blogger.com,1999:blog-291865620504630100.post-83185822788410100122008-09-08T23:30:00.001-03:002009-02-26T20:33:26.676-03:00rio is (more) design!<a target="_blank" href="http://picasaweb.google.com.br/gabrielpatrocinio/BrazilDesignWeek#"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiG-9hdIdlzQSs5zs2zhuaVYhw0lWs8_-oTWF2D9xSblZWokB6jVqzGbme2j4SsLRJmusioxSWau3UXmd8BGZZFHcMbPwCT55Pw1yy54lBT6HDx-4jg7NeVO41wmIKDEWz6OPzJ7T_HLTwR/s200/gilson.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5244717368357629522" /></a><br /><br />the party has begun! rio de janeiro, from now and at least for the next week, is officially <span style="font-weight: bold;">the brazilian capital of design</span>. the first events of <a target="_blank" href="http://www.riomaisdesign.com.br/"><span style="font-weight: bold;">rio+design</span></a> happened today, focused initially in the "charm tetragon" of ipanema (a region of a few blocks where are located many design, jewelry, fashion shops, good restaurants and many other trendy commerce). view photos <a target="_blank" href="http://picasaweb.google.com.br/gabrielpatrocinio/BrazilDesignWeek#"><span style="font-weight: bold;">here</span></a>.<br /><br />in the first day of design inaugurations, cocktails and open houses received the prestigious visits of rio de janeiro state secretary of development, <span style="font-weight:bold;">julio bueno</span>, and the subsecretary of commerce, <span style="font-weight:bold;">dulce ângela procópio</span>, both of which have done a lot as political articulators recognizing the importance of design. along this week will be posted more information and pictures about the <span style="font-weight:bold;">brazil design week</span> (that officially begins tomorrow morning) as well as <span style="font-weight:bold;">rio+design</span>.<br /><br /><span style="font-style:italic;">at the photo above, elisa ruiz (ddi spain), vera riemer (abedesign), tae-wan kim (kidp korea) and gilson martins, host at the cocktail party at the exhibition at his shop during rio+design.</span>gabriel patrocíniohttp://www.blogger.com/profile/11721163443504396184noreply@blogger.com0tag:blogger.com,1999:blog-291865620504630100.post-26865275493491038382008-08-22T08:20:00.001-03:002009-02-27T11:25:48.168-03:00brazil design week - almost there<a target="_blank" href="http://lh6.ggpht.com/gabrielpatrocinio/SK7PGxp4_GI/AAAAAAAAHoQ/WJq_9Zl5wb0/BDW_poster.jpg"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4gulCFA1wagt8Rp_-q6g71zGh60anSd_5CpgM6YMws21ZL1p6OeGsshziBWe33-7jsxupkXKnlsQiDugQYzy2d7JRd_6NW4UmT6je4No7Dy-PH_l0v9s_R8VYKCZBrsGVqwv4rnBe4eZn/s400/bdw.jpg" border="0" /></a><br /><br />just to remember that the time is coming... (from 9 to 14 of september - click on the image above to open the invitation that is being sent by email)<br /><br />the registration for the lectures and workshops and more information about the event is available at the website of the <span style="font-weight: bold;">brazil design week</span>.<br /><br />i will be taking part of it coordinating the governmental policies forum, which will bring from korea the representative from <a target="_blank" href="http://www.designdb.com/english/kidp/"><span style="font-weight: bold;">kidp</span></a>, tae-wan kim, from spain, eliza sáinz ruiz, ceo from <a target="_blank" href="http://www.ddi.es/DDI_WEB/home.aspx"><span style="font-weight: bold;">ddi</span></a>, and, from the united kingdom, michael thomson, president from <a target="_blank" href="http://www.beda.org/"><span style="font-weight: bold;">beda</span></a>.<br /><br />soon i will be posting also something about <span style="font-weight:bold;">rio+design</span>, an event promoted by the state secretary of development, which will be held at the same time and will involve design schools, commerce and several institutions in the city of rio de janeiro.gabriel patrocíniohttp://www.blogger.com/profile/11721163443504396184noreply@blogger.com0tag:blogger.com,1999:blog-291865620504630100.post-70259391277129582202008-08-02T17:54:00.003-03:002008-08-02T18:33:40.949-03:00the last leave of the notebook<embed id="VideoPlayback" style="width: 400px; height: 326px;" allowfullscreen="true" src="http://video.google.com/googleplayer.swf?docid=3328923649270546691&hl=pt-BR&fs=true" type="application/x-shockwave-flash"></embed><br /><br />in most articles and websites mentioned here you will notice that when talking about development, economical and industrial growth, innovation, and in design as a tool to help forster all of that, usually the word used is not design alone, but good design. and good design seems to be lacking in the indiscriminate proliferation of design courses in Brazil, as pointed in the documentary shown above, "<span style="font-weight: bold;">a folha que sobrou do caderno</span>" (<span style="font-style: italic;">the last leave of the notebook</span>), produced with great competence by young designers recently emerged from university (<span style="font-style: italic;">- which probably means that there is still hope?</span>).<br /><br />I might not even agree with some generalization of problems and idealization of solutions shown on some of the testimonies over the 30 minutes of this documentary, but it is, without doubt, a great contribution to the discussion on the proper teaching of design, which is a crucial tool for the achievement of our goal of an extensive and widespread quality.<br /><br />the movie has it's script and direction shared by alexander czajkowski, mauro alex rego and gabriel costa rodrigues, and was produced by <a href="http://www.boanaestudio.com.br"><span style="font-weight: bold;">boana estudio</span></a>. congratulations to a new generation that is born <span style="font-style: italic;">seeing with their own eyes and thinking a lot</span>!<br /><br />"<span style="font-weight: bold;">for a new thinking we do need people that work with their own hands</span>" (<span style="font-style: italic;">bertold brecht</span>, quoted in the movie)<br /><br />it is in portuguese, but for those of you interested in the challenge, the film has subtitles - also in portuguese!gabriel patrocíniohttp://www.blogger.com/profile/11721163443504396184noreply@blogger.com1tag:blogger.com,1999:blog-291865620504630100.post-75616953952444259622008-07-30T13:18:00.002-03:002008-07-30T13:22:19.389-03:00see design<span style="font-weight:bold;"><a href="http://www.seedesign.org/seedesign/">seedesign</a></span> - sharing experience on design support for sme's - is a network for the dissemination of good practice relating to design support for small companies (smes). it is made up of seven european partners who are cooperating in order to capture and build upon the knowledge accumulated within the various design support programmes. it aims to improve the effectiveness of the support provided for local smes relating to design issues in europe.<br /><br />seedesign operated from march 2005 to december 2007, but it's website and reports are available online, and a good experience to be shared.gabriel patrocíniohttp://www.blogger.com/profile/11721163443504396184noreply@blogger.com0tag:blogger.com,1999:blog-291865620504630100.post-46802052225590562322008-07-30T13:00:00.000-03:002008-07-30T14:34:32.347-03:00design shaping europe's futuretalking about <a href="http://www.beda.org/"><span style="font-weight: bold;">beda</span></a> (the bureau of european design associations), it's website hosts a pdf document entitled "<a href="http://www.beda.org/images/pdf/668bce9b7764d218d5f649e782191a17.pdf"><span style="font-weight: bold;">how could design shape europe's future?</span></a>" which is worth being consulted.<br /><br />the research project was conducted between 2002-2003 in partnership with the <a href="http://www.designcouncil.org.uk/"><span style="font-weight: bold;">design council</span></a>, the university of art & design helsinki (<a href="http://www.taik.fi/en/"><span style="font-weight: bold;">taik</span></a>), the interaction design institute at ivrea in italy (<a href="http://interactionivrea.org/en/index.asp"><span style="font-weight: bold;">idii</span></a>), the conservatoire national des arts et metiers (<a href="http://www.cnam.fr/"><span style="font-weight: bold;">cnam</span></a>) and the agence pour la promotion de la création industrielle (<a href="http://www.apci.asso.fr/"><span style="font-weight: bold;">apci</span></a>) in paris.gabriel patrocíniohttp://www.blogger.com/profile/11721163443504396184noreply@blogger.com0tag:blogger.com,1999:blog-291865620504630100.post-70491978817156700082008-07-30T12:37:00.007-03:002008-08-15T17:21:52.475-03:00shaping the global design agenda<span style="font-weight: bold;"><a href="http://www.torinoworlddesigncapital.it/">torino</a></span>, world design capital in 2008 – under the <span style="font-weight: bold;"><a href="http://www.icsid.org/">icsid</a></span>-led "world design capital" program – will receive on november 6 and 7 an international public design policies conference, "<span style="font-weight: bold;"><a href="http://www.torinoworlddesigncapital.it/portale/en/content_2.php?sezioneID=290&ID=729&categoriaID=404">shaping the global design agenda</a></span>".<br /><br />the three basic themes of the conference will be:<br /><br />1. <span style="font-weight: bold;">design and economy</span> - the link to innovation<br />2. <span style="font-weight: bold;">design and society</span> - catalysing sustainable change<br />3. <span style="font-weight: bold;">design and complexity</span> - confronting systemic global challenges<br /><br />the conference is being organized by michael thomson, current president of <a href="http://www.beda.org/"><span style="font-weight: bold;">beda</span></a>, <span style="font-style: italic;">the bureau of european design associations</span>, and one of the guests for the <span style="font-weight: bold;">brazil design week</span>.gabriel patrocíniohttp://www.blogger.com/profile/11721163443504396184noreply@blogger.com0tag:blogger.com,1999:blog-291865620504630100.post-69067651472320524502008-07-29T09:00:00.001-03:002009-02-27T11:26:26.261-03:00brazil design week<img style="cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgGUKLhgpt1K80zlX7i0DZkd2kLcFidmn4TaHm6la2ozj8Lnwzy0LqGJH51QU0LT0el18INgoHAEjDk6AaJlPWzBwfZWfBj3hFrfr30NVhxFx2c_XniBgUMCuUkmnSLPpKAtzLR_pgVOPg/s320/Apresenta%C3%A7%C3%A3o+Perfil+Palestrantes2.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5228426018723256866" /><br /><img style="cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-60n44bQQQ3uiSwIynVGc24l5PCeyf2YOAX4WuClWiG5omGNXFZG4f3Sm2o5XWlRnVk39a4QuCjdnBRfxwL8czwB0O8YZ-t2aNusnT2USAOJLTQ-AqxESmvpatfJ_e2SxSeYaBaaaUpMS/s320/BDW-Institucional+13-06+ingles.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5228426032154908466" /><br /><br /><br />from 9 to 14 of september, at the modern art museum of rio de janeiro, there will be the <span style="font-weight:bold;">brazil design week</span>, a brazilian design trade and promotion fair. the program is outstanding.gabriel patrocíniohttp://www.blogger.com/profile/11721163443504396184noreply@blogger.com0