manifest for a brazilian design

with a lot of honor and pride i disclose here, according to my promise since last november, the manifest that marks the creation of the forum brazil design. may we all do whatever is required to turn its ideals into reality!

"manifest for a brazilian design

in september 2008, during the first brazil design week at the museum of modern art in rio de janeiro, some very important issues to the actual brazilian design scene were discussed, and a call was made for a meeting of the national and regional design associations, along with other design promotion entities, to discuss a common agenda for a national action that should aim to the recognition and the orderly growth of the activity in the country.

this call resulted on a meeting at the centro design rio, at the headquarters of the brazilian institute of technology, on november 28, 2008, were representatives from abedesign, adp, adg brasil, apdesign-rs, adegraf-df, centro design rio and other guests (firjan, secretary of development of the state of rj and esdi), proposed the creation of a permanent discussion forum for discussion and representation of all the design-related organizations in the country where it would be necessary, in the routing of issues to be addressed with the government and with society.

it was then created the forum brasil design, with the aim to unite and represent all the professional and academic design associations, as well as the design promotion centers throughout the country. this forum has its main goal to defend the interests and growth of the brazilian design, whether regional, national or internationally, acting as the category’s main representative, as a single voice and presentation to rout and advocate the major issues of the category’s agenda.

the forum will keep the identity and independence of each of its components, helping in their organization and stimulating its growth and strengthening among the designer’s community and the brazilian society.on their turn, its components will compromise in following and supporting with all available resources this manifest, the agenda and goals of the forum.

the forum brasil design will fight, among other things, for the recognition of design as a key tool in building a more sustainable society in terms of its economic, social, cultural, and environmental aspects and, therefore, be understood, respected and fomented by governmental and educational agencies, federations, associations and other representative bodies.

the forum brasil design will base its proceedings on the following principles:

for a brazilian design with ethics.

for a brazilian design identified by creativity, quality and professionalism, produced by qualified designers developing objects, systems, services and messages with responsibility and meeting aesthetic, functional and commercial requirements.

for a brazilian design social, economical and environmentally sustainable, acting to enhance life quality and the social and environmental framework, placing itself one step ahead the current demands in benefit of this and the next generations.

for a brazilian design recognized by society as a key element for its development, in the construction of values and the strengthening of national image through the effective use of design in business and in the public sector.

because brazil needs design.


forum brazil design
www.forumbrasildesign.org.br
march 2009"