Wednesday, 25 March 2009

that's why i say: rio is much more design...

lately i've been constantly amazed, while noting that we are finaly starting to live an age of design in brasil.

today i took part of a meeting articulated by the secretary of culture from the city of rio de janeiro, headed by the secretary jandira feghali, together with subsecretary claudia zarvos (designer graduated from esdi) and subsecretary washington fajardo, in charge of heritage, urban interventions, architecture and design – a pamphleteer name, according to washington, or consistent with its purpose in the words of jandira.

among more than thirty representatives from the "carioca" design scene, a perfect mix: from sérgio rodrigues to oscar metsavaht, from esdi and puc to coopa-roca and daspu, from andré stolarski (tecnopop) to rafael rodrigues (pvdi) and nobu (oestúdio), from the historian rafael cardoso, to ana luisa escorel, bitiz afflalo, claudia moreira salles, joão de souza leite. were all there, and much more. (*)

first of all, congratulations to the secretary of culture for a meeting that was so professionaly organized. and thanks for being invited – and heard.

the enthusiasm of everyone was so that the meeting ended more than two hours later than scheduled - and almost no one left earlier - and still have gone beyond in a lunch with the secretary jandira and some remainders. everyone was full of ideas and willing to believe once more – and to collaborate too – with the proposition presented for a design reference center, that dealt with present, past and future, helping to get together and plan, with the goal to establish a public agenda for the sector, to define the role of design in rebuilding the city and the self-esteem of the carioca (rio's citizens). creating as rodolfo capeto (esdi's director) said, a design policy of state, more perennial, better than that of a government, which is transitional.

all this in the same moment when the design advisory group from the secretary of development from the state of rio de janeiro plans rio+design 2009 (and also the rio+design milano, next april during the furniture fair), when the forum brasil design debuts with the manifest for a brazilian design, and besides so many other things that still cannot be told here (but which will soon be shown at rio de janeiro design scene)...

it seems too good to be true.
but i swear: it's all true ! 

(*) if anyone wants to know who they are, ask me or google them...

Monday, 9 March 2009

manifest for a brazilian design

with a lot of honor and pride i disclose here, according to my promise since last november, the manifest that marks the creation of the forum brazil design. may we all do whatever is required to turn its ideals into reality!

"manifest for a brazilian design

in september 2008, during the first brazil design week at the museum of modern art in rio de janeiro, some very important issues to the actual brazilian design scene were discussed, and a call was made for a meeting of the national and regional design associations, along with other design promotion entities, to discuss a common agenda for a national action that should aim to the recognition and the orderly growth of the activity in the country.

this call resulted on a meeting at the centro design rio, at the headquarters of the brazilian institute of technology, on november 28, 2008, were representatives from abedesign, adp, adg brasil, apdesign-rs, adegraf-df, centro design rio and other guests (firjan, secretary of development of the state of rj and esdi), proposed the creation of a permanent discussion forum for discussion and representation of all the design-related organizations in the country where it would be necessary, in the routing of issues to be addressed with the government and with society.

it was then created the forum brasil design, with the aim to unite and represent all the professional and academic design associations, as well as the design promotion centers throughout the country. this forum has its main goal to defend the interests and growth of the brazilian design, whether regional, national or internationally, acting as the category’s main representative, as a single voice and presentation to rout and advocate the major issues of the category’s agenda.

the forum will keep the identity and independence of each of its components, helping in their organization and stimulating its growth and strengthening among the designer’s community and the brazilian society.on their turn, its components will compromise in following and supporting with all available resources this manifest, the agenda and goals of the forum.

the forum brasil design will fight, among other things, for the recognition of design as a key tool in building a more sustainable society in terms of its economic, social, cultural, and environmental aspects and, therefore, be understood, respected and fomented by governmental and educational agencies, federations, associations and other representative bodies.

the forum brasil design will base its proceedings on the following principles:

for a brazilian design with ethics.

for a brazilian design identified by creativity, quality and professionalism, produced by qualified designers developing objects, systems, services and messages with responsibility and meeting aesthetic, functional and commercial requirements.

for a brazilian design social, economical and environmentally sustainable, acting to enhance life quality and the social and environmental framework, placing itself one step ahead the current demands in benefit of this and the next generations.

for a brazilian design recognized by society as a key element for its development, in the construction of values and the strengthening of national image through the effective use of design in business and in the public sector.

because brazil needs design.

forum brazil design
march 2009"